Key Insights
The cannabis packaging market is experiencing robust growth, fueled by the expanding legalization of cannabis for both recreational and medicinal use globally. A compound annual growth rate (CAGR) of 24.30% from 2019 to 2024 suggests a significant market expansion, and this trajectory is expected to continue. This growth is driven by increasing consumer demand, stringent regulations necessitating specialized packaging solutions, and the need for child-resistant and tamper-evident features. The market is segmented by packaging type (rigid and flexible) and materials (glass, metal, plastics, and cardboard containers), with each segment demonstrating unique growth potential depending on consumer preference, regulatory compliance, and cost-effectiveness. Plastics, given their versatility and cost-effectiveness, likely hold a significant market share, while glass might command a premium segment due to its perceived quality and sustainability appeal. The need for sustainable and eco-friendly packaging solutions is also a notable trend, pushing innovation towards biodegradable and recyclable options. While specific regional data is absent, North America, given its advanced cannabis legalization landscape, is likely to hold a substantial market share, followed by Europe and other regions gradually adopting similar regulations. Competitive pressures from established players like Berry Global Inc. and emerging companies focusing on niche cannabis packaging solutions are further shaping the market landscape.
The market's future growth will depend heavily on the evolving regulatory landscape in various countries. Expansion into new markets with newly legalized cannabis industries will significantly influence overall growth. Furthermore, the increasing emphasis on brand building and product differentiation within the cannabis industry is driving demand for sophisticated and aesthetically appealing packaging. This creates opportunities for packaging companies to offer customized solutions tailored to individual brands, further boosting market expansion. Challenges such as fluctuating raw material prices and ensuring consistent compliance with evolving regulations could affect market growth. However, the overall outlook remains positive, with considerable potential for growth in the coming years. Considering the 2019-2024 CAGR of 24.30% and assuming a slightly moderated growth in the forecast period due to market maturity, a reasonable estimate for the market size in 2025 would be in the range of $2 to $3 billion USD, with further substantial growth projected to 2033.

Cannabis Packaging Industry: Market Report 2019-2033
This comprehensive report provides a detailed analysis of the Cannabis Packaging Industry, covering market dynamics, growth trends, leading players, and future outlook. With a study period spanning 2019-2033, a base year of 2025, and a forecast period of 2025-2033, this report offers invaluable insights for industry professionals, investors, and strategic decision-makers. The report analyzes both parent and child markets, providing granular data on market segments like rigid and flexible packaging, glass, metal, plastics, and cardboard containers.
Cannabis Packaging Industry Market Dynamics & Structure
The cannabis packaging market is characterized by moderate concentration, with key players vying for market share. Technological innovation, driven by advancements in child-resistant packaging and sustainable materials, is a major growth driver. Stringent regulatory frameworks concerning child safety and environmental impact significantly influence packaging design and materials selection. The market also faces competition from substitute materials and packaging solutions. End-user demographics, particularly the increasing number of legal cannabis users, are a critical factor driving market expansion. M&A activity has been moderate, with a predicted xx deals annually in the forecast period, mostly driven by consolidation and expansion into new market segments.
- Market Concentration: Moderately concentrated, with top 5 players holding approximately xx% market share (2024).
- Technological Innovation: Focus on child-resistant closures, sustainable materials (e.g., recycled plastics, biodegradable options), and tamper-evident seals.
- Regulatory Framework: Compliance with child-resistant packaging mandates and labeling requirements varies significantly by region.
- Competitive Substitutes: Alternative packaging solutions (e.g., pouches, tubes) pose a competitive threat.
- End-User Demographics: Growth closely linked to the expansion of the legal cannabis market and evolving consumer preferences.
- M&A Trends: Consolidation expected to continue, driving growth and efficiency.
Cannabis Packaging Industry Growth Trends & Insights
The global cannabis packaging market is experiencing robust growth, driven by the legalization and expansion of the cannabis industry. The market size is projected to reach xx million units by 2025, expanding at a CAGR of xx% during the forecast period (2025-2033). This growth is fueled by increasing demand for cannabis products, technological advancements leading to innovative packaging solutions, and changing consumer preferences towards eco-friendly packaging. Market penetration is currently at xx% and is expected to rise to xx% by 2033. The shift towards sustainable practices within the cannabis industry is also significantly influencing packaging preferences.

Dominant Regions, Countries, or Segments in Cannabis Packaging Industry
North America, particularly the US and Canada, currently dominates the cannabis packaging market, driven by early legalization and a mature cannabis industry. Within the segmentation, rigid packaging holds a larger market share (xx million units) compared to flexible packaging (xx million units) in 2025, primarily due to its suitability for protecting flower and pre-rolls. In terms of materials, glass packaging enjoys high demand (xx million units) due to its perceived premium quality and ability to preserve product freshness.
- Key Drivers (North America): Early legalization, established cannabis industry, robust regulatory frameworks.
- Growth Potential (Europe): Increasing legalization efforts and evolving consumer preferences creating substantial opportunities.
- Market Share (Rigid Packaging): Dominates due to superior product protection and suitability for various cannabis forms.
- Market Share (Glass): Premium positioning and superior product preservation drive high demand.
Cannabis Packaging Industry Product Landscape
The cannabis packaging market showcases a diverse range of products, including child-resistant jars, resealable pouches, pre-roll tubes, and custom-designed boxes. Innovative features like tamper-evident seals and integrated humidity control mechanisms enhance product freshness and safety. Sustainability is a key consideration, with a growing trend towards recycled and biodegradable materials. Unique selling propositions often include customizable branding options and compliance with local regulations.
Key Drivers, Barriers & Challenges in Cannabis Packaging Industry
Key Drivers:
- Increasing legalization and expansion of the cannabis industry globally.
- Growing demand for premium and sustainable packaging options.
- Technological advancements in packaging materials and design.
Key Challenges:
- Stringent regulations and compliance requirements concerning child safety and environmental protection.
- Supply chain disruptions impacting raw material availability and lead times.
- Intense competition among packaging providers and price pressures.
Emerging Opportunities in Cannabis Packaging Industry
- Expanding into emerging cannabis markets (e.g., Latin America, Africa).
- Development of innovative packaging solutions for edibles and concentrates.
- Growing demand for customized and branded packaging options.
Growth Accelerators in the Cannabis Packaging Industry
Technological innovations in sustainable materials, automated packaging systems, and advanced printing technologies will drive long-term growth. Strategic partnerships between packaging providers and cannabis companies will also contribute to market expansion. Furthermore, aggressive expansion into new geographical markets will fuel significant growth.
Key Players Shaping the Cannabis Packaging Industry Market
- Elevate Packaging Inc
- JL Clarks Inc
- KushCo Holdings Inc
- Green Rush Packaging
- Kaya Packaging
- N2 Packaging Systems LLC
- Berry Global Inc
- Cannaline Cannabis Packaging Solutions
- Greenlane Holdings Inc
- Dymapak
- Diamond Packaging
Notable Milestones in Cannabis Packaging Industry Sector
- November 2021: The Niagara Herbalist launches a cannabis packaging buyback program, promoting sustainability.
- January 2022: Origin Pharma Packaging launches a child-resistant jar for medicinal cannabis in Europe.
In-Depth Cannabis Packaging Industry Market Outlook
The cannabis packaging market exhibits strong growth potential driven by the continued expansion of the legal cannabis industry, advancements in sustainable packaging technologies, and rising consumer demand for premium packaging. Strategic partnerships and aggressive expansion into new markets will play a vital role in shaping the future landscape of this dynamic industry. The market is poised for significant expansion and presents lucrative opportunities for innovative packaging providers.
Cannabis Packaging Industry Segmentation
-
1. Type
- 1.1. Rigid Packaging
- 1.2. Flexible Packaging
-
2. Packaging Materials
- 2.1. Glass
- 2.2. Metal
- 2.3. Plastics
- 2.4. Cardboard Containers
Cannabis Packaging Industry Segmentation By Geography
- 1. North America
- 2. Europe
- 3. Latin America
- 4. Rest of the World

Cannabis Packaging Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 24.30% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Rising Demand for Medical and Recreational Cannabis Products; Legalization of Cannabis in Various North American Countries
- 3.3. Market Restrains
- 3.3.1. Stringent Regulation Related to Cannabis Packaging
- 3.4. Market Trends
- 3.4.1. Plastic Packaging Holds a Significant Market Share
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Cannabis Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Rigid Packaging
- 5.1.2. Flexible Packaging
- 5.2. Market Analysis, Insights and Forecast - by Packaging Materials
- 5.2.1. Glass
- 5.2.2. Metal
- 5.2.3. Plastics
- 5.2.4. Cardboard Containers
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.3.2. Europe
- 5.3.3. Latin America
- 5.3.4. Rest of the World
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. North America Cannabis Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Type
- 6.1.1. Rigid Packaging
- 6.1.2. Flexible Packaging
- 6.2. Market Analysis, Insights and Forecast - by Packaging Materials
- 6.2.1. Glass
- 6.2.2. Metal
- 6.2.3. Plastics
- 6.2.4. Cardboard Containers
- 6.1. Market Analysis, Insights and Forecast - by Type
- 7. Europe Cannabis Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Type
- 7.1.1. Rigid Packaging
- 7.1.2. Flexible Packaging
- 7.2. Market Analysis, Insights and Forecast - by Packaging Materials
- 7.2.1. Glass
- 7.2.2. Metal
- 7.2.3. Plastics
- 7.2.4. Cardboard Containers
- 7.1. Market Analysis, Insights and Forecast - by Type
- 8. Latin America Cannabis Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Type
- 8.1.1. Rigid Packaging
- 8.1.2. Flexible Packaging
- 8.2. Market Analysis, Insights and Forecast - by Packaging Materials
- 8.2.1. Glass
- 8.2.2. Metal
- 8.2.3. Plastics
- 8.2.4. Cardboard Containers
- 8.1. Market Analysis, Insights and Forecast - by Type
- 9. Rest of the World Cannabis Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Type
- 9.1.1. Rigid Packaging
- 9.1.2. Flexible Packaging
- 9.2. Market Analysis, Insights and Forecast - by Packaging Materials
- 9.2.1. Glass
- 9.2.2. Metal
- 9.2.3. Plastics
- 9.2.4. Cardboard Containers
- 9.1. Market Analysis, Insights and Forecast - by Type
- 10. North America Cannabis Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 10.1.1.
- 11. Europe Cannabis Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 11.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 11.1.1.
- 12. Latin America Cannabis Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 12.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 12.1.1.
- 13. Rest of the World Cannabis Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 13.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 13.1.1.
- 14. Competitive Analysis
- 14.1. Global Market Share Analysis 2024
- 14.2. Company Profiles
- 14.2.1 Elevate Packaging Inc
- 14.2.1.1. Overview
- 14.2.1.2. Products
- 14.2.1.3. SWOT Analysis
- 14.2.1.4. Recent Developments
- 14.2.1.5. Financials (Based on Availability)
- 14.2.2 JL Clarks Inc
- 14.2.2.1. Overview
- 14.2.2.2. Products
- 14.2.2.3. SWOT Analysis
- 14.2.2.4. Recent Developments
- 14.2.2.5. Financials (Based on Availability)
- 14.2.3 KushCo Holdings Inc
- 14.2.3.1. Overview
- 14.2.3.2. Products
- 14.2.3.3. SWOT Analysis
- 14.2.3.4. Recent Developments
- 14.2.3.5. Financials (Based on Availability)
- 14.2.4 Green Rush Packaging
- 14.2.4.1. Overview
- 14.2.4.2. Products
- 14.2.4.3. SWOT Analysis
- 14.2.4.4. Recent Developments
- 14.2.4.5. Financials (Based on Availability)
- 14.2.5 Kaya Packaging
- 14.2.5.1. Overview
- 14.2.5.2. Products
- 14.2.5.3. SWOT Analysis
- 14.2.5.4. Recent Developments
- 14.2.5.5. Financials (Based on Availability)
- 14.2.6 N2 Packaging Systems LLC
- 14.2.6.1. Overview
- 14.2.6.2. Products
- 14.2.6.3. SWOT Analysis
- 14.2.6.4. Recent Developments
- 14.2.6.5. Financials (Based on Availability)
- 14.2.7 Berry Global Inc *List Not Exhaustive
- 14.2.7.1. Overview
- 14.2.7.2. Products
- 14.2.7.3. SWOT Analysis
- 14.2.7.4. Recent Developments
- 14.2.7.5. Financials (Based on Availability)
- 14.2.8 Cannaline Cannabis Packaging Solutions
- 14.2.8.1. Overview
- 14.2.8.2. Products
- 14.2.8.3. SWOT Analysis
- 14.2.8.4. Recent Developments
- 14.2.8.5. Financials (Based on Availability)
- 14.2.9 Greenlane Holdings Inc
- 14.2.9.1. Overview
- 14.2.9.2. Products
- 14.2.9.3. SWOT Analysis
- 14.2.9.4. Recent Developments
- 14.2.9.5. Financials (Based on Availability)
- 14.2.10 Dymapak
- 14.2.10.1. Overview
- 14.2.10.2. Products
- 14.2.10.3. SWOT Analysis
- 14.2.10.4. Recent Developments
- 14.2.10.5. Financials (Based on Availability)
- 14.2.11 Diamond Packaging
- 14.2.11.1. Overview
- 14.2.11.2. Products
- 14.2.11.3. SWOT Analysis
- 14.2.11.4. Recent Developments
- 14.2.11.5. Financials (Based on Availability)
- 14.2.1 Elevate Packaging Inc
List of Figures
- Figure 1: Global Cannabis Packaging Industry Revenue Breakdown (Million, %) by Region 2024 & 2032
- Figure 2: North America Cannabis Packaging Industry Revenue (Million), by Country 2024 & 2032
- Figure 3: North America Cannabis Packaging Industry Revenue Share (%), by Country 2024 & 2032
- Figure 4: Europe Cannabis Packaging Industry Revenue (Million), by Country 2024 & 2032
- Figure 5: Europe Cannabis Packaging Industry Revenue Share (%), by Country 2024 & 2032
- Figure 6: Latin America Cannabis Packaging Industry Revenue (Million), by Country 2024 & 2032
- Figure 7: Latin America Cannabis Packaging Industry Revenue Share (%), by Country 2024 & 2032
- Figure 8: Rest of the World Cannabis Packaging Industry Revenue (Million), by Country 2024 & 2032
- Figure 9: Rest of the World Cannabis Packaging Industry Revenue Share (%), by Country 2024 & 2032
- Figure 10: North America Cannabis Packaging Industry Revenue (Million), by Type 2024 & 2032
- Figure 11: North America Cannabis Packaging Industry Revenue Share (%), by Type 2024 & 2032
- Figure 12: North America Cannabis Packaging Industry Revenue (Million), by Packaging Materials 2024 & 2032
- Figure 13: North America Cannabis Packaging Industry Revenue Share (%), by Packaging Materials 2024 & 2032
- Figure 14: North America Cannabis Packaging Industry Revenue (Million), by Country 2024 & 2032
- Figure 15: North America Cannabis Packaging Industry Revenue Share (%), by Country 2024 & 2032
- Figure 16: Europe Cannabis Packaging Industry Revenue (Million), by Type 2024 & 2032
- Figure 17: Europe Cannabis Packaging Industry Revenue Share (%), by Type 2024 & 2032
- Figure 18: Europe Cannabis Packaging Industry Revenue (Million), by Packaging Materials 2024 & 2032
- Figure 19: Europe Cannabis Packaging Industry Revenue Share (%), by Packaging Materials 2024 & 2032
- Figure 20: Europe Cannabis Packaging Industry Revenue (Million), by Country 2024 & 2032
- Figure 21: Europe Cannabis Packaging Industry Revenue Share (%), by Country 2024 & 2032
- Figure 22: Latin America Cannabis Packaging Industry Revenue (Million), by Type 2024 & 2032
- Figure 23: Latin America Cannabis Packaging Industry Revenue Share (%), by Type 2024 & 2032
- Figure 24: Latin America Cannabis Packaging Industry Revenue (Million), by Packaging Materials 2024 & 2032
- Figure 25: Latin America Cannabis Packaging Industry Revenue Share (%), by Packaging Materials 2024 & 2032
- Figure 26: Latin America Cannabis Packaging Industry Revenue (Million), by Country 2024 & 2032
- Figure 27: Latin America Cannabis Packaging Industry Revenue Share (%), by Country 2024 & 2032
- Figure 28: Rest of the World Cannabis Packaging Industry Revenue (Million), by Type 2024 & 2032
- Figure 29: Rest of the World Cannabis Packaging Industry Revenue Share (%), by Type 2024 & 2032
- Figure 30: Rest of the World Cannabis Packaging Industry Revenue (Million), by Packaging Materials 2024 & 2032
- Figure 31: Rest of the World Cannabis Packaging Industry Revenue Share (%), by Packaging Materials 2024 & 2032
- Figure 32: Rest of the World Cannabis Packaging Industry Revenue (Million), by Country 2024 & 2032
- Figure 33: Rest of the World Cannabis Packaging Industry Revenue Share (%), by Country 2024 & 2032
List of Tables
- Table 1: Global Cannabis Packaging Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Global Cannabis Packaging Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 3: Global Cannabis Packaging Industry Revenue Million Forecast, by Packaging Materials 2019 & 2032
- Table 4: Global Cannabis Packaging Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 5: Global Cannabis Packaging Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 6: Cannabis Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: Global Cannabis Packaging Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 8: Cannabis Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Global Cannabis Packaging Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 10: Cannabis Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Global Cannabis Packaging Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 12: Cannabis Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Global Cannabis Packaging Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 14: Global Cannabis Packaging Industry Revenue Million Forecast, by Packaging Materials 2019 & 2032
- Table 15: Global Cannabis Packaging Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 16: Global Cannabis Packaging Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 17: Global Cannabis Packaging Industry Revenue Million Forecast, by Packaging Materials 2019 & 2032
- Table 18: Global Cannabis Packaging Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 19: Global Cannabis Packaging Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 20: Global Cannabis Packaging Industry Revenue Million Forecast, by Packaging Materials 2019 & 2032
- Table 21: Global Cannabis Packaging Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 22: Global Cannabis Packaging Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 23: Global Cannabis Packaging Industry Revenue Million Forecast, by Packaging Materials 2019 & 2032
- Table 24: Global Cannabis Packaging Industry Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Cannabis Packaging Industry?
The projected CAGR is approximately 24.30%.
2. Which companies are prominent players in the Cannabis Packaging Industry?
Key companies in the market include Elevate Packaging Inc, JL Clarks Inc, KushCo Holdings Inc, Green Rush Packaging, Kaya Packaging, N2 Packaging Systems LLC, Berry Global Inc *List Not Exhaustive, Cannaline Cannabis Packaging Solutions, Greenlane Holdings Inc, Dymapak, Diamond Packaging.
3. What are the main segments of the Cannabis Packaging Industry?
The market segments include Type, Packaging Materials.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Rising Demand for Medical and Recreational Cannabis Products; Legalization of Cannabis in Various North American Countries.
6. What are the notable trends driving market growth?
Plastic Packaging Holds a Significant Market Share.
7. Are there any restraints impacting market growth?
Stringent Regulation Related to Cannabis Packaging.
8. Can you provide examples of recent developments in the market?
January 2022: Origin Pharma Packaging launched a piece of packaging dedicated to the medicinal cannabis industry, a child-resistant Jar to support the 'flower# product, which is often prescribed in certain European countries.,
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Cannabis Packaging Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Cannabis Packaging Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Cannabis Packaging Industry?
To stay informed about further developments, trends, and reports in the Cannabis Packaging Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence