Canned Seafood Market in North America Drivers of Growth: Opportunities to 2033

Key Insights

The North American canned seafood market, valued at approximately $5 billion in 2025, is projected to experience steady growth, exhibiting a Compound Annual Growth Rate (CAGR) of 2.25% from 2025 to 2033. This growth is driven by several factors. Increasing consumer demand for convenient and protein-rich meal options fuels the popularity of canned seafood. Health-conscious consumers are drawn to the nutritional benefits of fish, such as omega-3 fatty acids, while the relatively long shelf life and affordability of canned seafood make it an attractive choice for budget-conscious households. Furthermore, the rising popularity of seafood in various culinary applications, including appetizers, salads, and main courses, is contributing to market expansion. The market segmentation reveals that supermarkets and hypermarkets hold the largest share of the distribution channel, reflecting established consumer buying habits. However, the online retail segment is experiencing significant growth, driven by increased e-commerce penetration and the convenience of home delivery. Within product types, canned tuna and salmon remain dominant, though canned prawns and other seafood varieties are showing promising growth potential, reflecting evolving consumer preferences and culinary trends.

Despite the positive outlook, the market faces some challenges. Fluctuations in raw material prices, particularly fish stocks, can impact production costs and profitability. Furthermore, increasing competition from alternative protein sources, such as plant-based alternatives, and concerns about sustainable fishing practices present potential restraints. Major players in the market, such as Bumble Bee, StarKist, and Thai Union Group, are actively engaged in strategies to address these challenges, including sustainable sourcing initiatives and product diversification to cater to evolving consumer demands. They are also focusing on innovation in packaging and product formats to enhance convenience and appeal to a wider consumer base. The market’s future success hinges on the industry's ability to address sustainability concerns, manage cost pressures, and leverage innovative marketing strategies to capture the attention of health-conscious and convenience-seeking consumers.

Canned Seafood Market in North America: A Comprehensive Market Report (2019-2033)

This in-depth report provides a comprehensive analysis of the North American canned seafood market, covering market dynamics, growth trends, regional performance, product landscape, key players, and future outlook. The study period spans 2019-2033, with 2025 as the base and estimated year. The forecast period is 2025-2033, and the historical period covers 2019-2024. The market is segmented by distribution channel (supermarkets/hypermarkets, convenience stores, online retail stores, other) and type (canned fish, canned prawns, canned shrimp, other canned seafood). The market size is presented in million units.

Canned Seafood Market in North America: Market Dynamics & Structure

The North American canned seafood market is characterized by moderate concentration, with key players like FCF Co Ltd (Bumble Bee), Thai Union Group, Crown Prince Inc, and Dongwon Enterprise Co Ltd (StarKist) holding significant market share. However, smaller regional players and private labels also contribute substantially. Technological innovations, such as improved canning techniques and sustainable sourcing practices, are driving market growth, while stringent regulatory frameworks related to food safety and labeling influence market dynamics. Competitive substitutes, like fresh and frozen seafood, pose a challenge. The market also witnesses considerable M&A activity, with xx deals recorded between 2019 and 2024, reflecting consolidation trends. End-user demographics, with a growing preference for convenient and healthy food options, positively impact market demand.

• Market Concentration: Moderately concentrated, with top 5 players holding approximately xx% market share in 2024.
• Technological Innovation: Focus on sustainable sourcing, improved preservation techniques, and enhanced packaging.
• Regulatory Framework: Stringent food safety and labeling regulations impacting production and marketing.
• Competitive Substitutes: Fresh and frozen seafood compete with canned products.
• End-User Demographics: Growing demand driven by convenience and health-conscious consumers.
• M&A Activity: xx M&A deals between 2019 and 2024.

Canned Seafood Market in North America: Growth Trends & Insights

The North American canned seafood market experienced a CAGR of xx% during the historical period (2019-2024), reaching a market size of xx million units in 2024. This growth is attributed to increasing consumer demand for convenient and affordable protein sources. Technological advancements in processing and packaging have enhanced product shelf life and quality, further boosting market adoption. Changing consumer lifestyles and preferences, including increased consumption of ready-to-eat meals, have positively impacted market growth. However, fluctuating seafood prices and supply chain disruptions pose some challenges. The forecast period (2025-2033) projects a CAGR of xx%, driven by factors like growing health consciousness and the rise of online retail channels. Market penetration is expected to increase to xx% by 2033.

Dominant Regions, Countries, or Segments in Canned Seafood Market in North America

The United States dominates the North American canned seafood market, accounting for xx% of the total market value in 2024. Within distribution channels, supermarkets/hypermarkets hold the largest market share (xx%), followed by convenience stores (xx%). In terms of product type, canned tuna constitutes the largest segment (xx%), driven by its affordability and versatility.

• Key Drivers in the US Market: Strong consumer demand for convenient protein, established retail infrastructure, and high seafood consumption rates.
• Supermarkets/Hypermarkets Dominance: Extensive reach, established supply chains, and wide product assortment.
• Canned Tuna's Market Leadership: Affordability, versatility, and strong consumer preference.
• Growth Potential: Canada holds considerable untapped potential, with expanding retail channels and growing consumer awareness of healthy eating.

Canned Seafood Market in North America: Product Landscape

The canned seafood market offers a range of products, including tuna, salmon, sardines, prawns, and shrimp, each with varying formulations (e.g., oil-packed, water-packed) and flavors. Recent innovations focus on sustainable sourcing, reduced sodium content, and innovative packaging, such as pouches for convenience. Several brands emphasize unique selling propositions like organic certifications or focus on specific health benefits. Technological advancements in canning technology have improved product quality and extended shelf life.

Key Drivers, Barriers & Challenges in Canned Seafood Market in North America

Key Drivers: Growing demand for convenient and healthy food options, increasing disposable incomes, and expansion of retail channels (especially online). Government initiatives promoting sustainable seafood consumption also positively influence the market.

Challenges: Fluctuations in raw material prices, supply chain disruptions, and intense competition from fresh and frozen seafood. Stringent regulatory requirements and concerns about sustainability practices pose further challenges. For example, the impact of fluctuating tuna prices on profitability is estimated to be xx% in 2024.

Emerging Opportunities in Canned Seafood Market in North America

The market presents opportunities in expanding into niche segments like organic and sustainably sourced products. Innovative packaging formats (e.g., single-serving pouches) cater to changing consumer preferences. The growth of online retail offers a significant avenue for market expansion. Furthermore, exploring untapped markets within North America, targeting health-conscious younger demographics, presents considerable growth potential.

Growth Accelerators in the Canned Seafood Market in North America Industry

Technological breakthroughs in sustainable fishing and canning methods, coupled with strategic partnerships within the supply chain, are key growth catalysts. Expansion into emerging markets within North America, focusing on regional preferences and culinary trends, will accelerate market growth. Furthermore, aggressive marketing strategies highlighting health benefits and convenience will drive sustained market expansion.

Key Players Shaping the Canned Seafood Market in North America Market

• Blue Harbor Fish Co
• FCF Co Ltd (Bumble Bee)
• Thai Union Group
• Crown Prince Inc
• Grupo Maritimo Industrial SA de CV (Grupomar)
• Goya Foods Inc
• GraceKennedy Limited
• GRUPO PINSA
• The Jim Pattison Group
• Dongwon Enterprise Co Ltd (StarKist)

Notable Milestones in Canned Seafood Market in North America Sector

• 2020: Increased focus on sustainable sourcing practices by major players.
• 2021: Launch of several innovative packaging formats, including single-serve pouches.
• 2022: Significant M&A activity within the sector, consolidating market share.
• 2023: Growing adoption of online retail channels for canned seafood sales.

In-Depth Canned Seafood Market in North America Market Outlook

The North American canned seafood market is poised for continued growth, driven by factors such as increasing consumer demand for convenient and healthy protein sources, ongoing innovation in product development and packaging, and the expansion of online retail. Strategic partnerships focusing on sustainable practices and supply chain optimization will further enhance market potential. The market's long-term outlook is positive, with significant opportunities for growth and expansion in the coming years.

Canned Seafood Market in North America Segmentation

• 1. Type
  • 1.1. Canned Fish
    • 1.1.1. Tuna
    • 1.1.2. Salmon
    • 1.1.3. Other Canned Fish
  • 1.2. Canned Prawns
  • 1.3. Canned Shrimp
  • 1.4. Other Canned Seafood
• 2. Distribution Channel
  • 2.1. Supermarkets/ Hypermarkets
  • 2.2. Convenience Stores
  • 2.3. Online Retail Stores
  • 2.4. Other Distribution Channels
• 3. Geography
  • 3.1. United States
  • 3.2. Canada
  • 3.3. Mexico
  • 3.4. Rest of North America

Canned Seafood Market in North America Segmentation By Geography

• 1. United States
• 2. Canada
• 3. Mexico
• 4. Rest of North America