Key Insights
The AI in Agriculture market is experiencing explosive growth, projected to reach $2.08 billion in 2025 and maintain a robust Compound Annual Growth Rate (CAGR) of 22.55% from 2025 to 2033. This expansion is driven by several key factors. Firstly, the increasing need for enhanced crop yields and resource optimization in the face of climate change and growing global food demand fuels the adoption of AI-powered solutions. Precision farming techniques, enabled by AI-driven analytics and automation, promise significant improvements in efficiency and profitability for farmers. Furthermore, the rise of smart sensors, drones equipped with advanced image processing capabilities, and the increasing availability of affordable cloud computing resources are accelerating the integration of AI across agricultural operations. Specific applications like weather forecasting for optimized planting and harvesting, drone-based crop monitoring for disease detection, and predictive analytics for resource management are key drivers. The market segmentation reveals a strong emphasis on cloud-based deployments, reflecting the scalability and accessibility of cloud services, while on-premise and hybrid solutions cater to specific needs and data security considerations. Major players, including IBM, Microsoft, and numerous specialized agricultural technology companies, are actively shaping the market through innovative product development and strategic partnerships, further contributing to its rapid growth.
The competitive landscape is dynamic, with established technology giants and specialized agricultural AI startups vying for market share. The North American market is currently leading the global adoption, followed by Europe and the Asia-Pacific region, but significant growth potential exists across all regions. Constraints to wider adoption include the initial investment costs associated with AI implementation, the need for robust digital infrastructure, and the requirement for skilled workforce capable of managing and interpreting AI-driven insights. However, the long-term benefits in terms of increased productivity, reduced waste, and improved sustainability are expected to outweigh these challenges, ensuring continued market expansion. The forecast period, from 2025 to 2033, promises significant advancements in AI capabilities and further integration into various aspects of agriculture, further consolidating the position of AI as a transformative force within the industry.

AI in Agriculture Industry Market Report: 2019-2033
This comprehensive report provides a detailed analysis of the AI in Agriculture industry, projecting robust growth from 2025 to 2033. We delve into market dynamics, growth trends, regional dominance, key players, and emerging opportunities within this rapidly evolving sector. The report covers parent markets (Agriculture Technology) and child markets (Precision Farming, Drone Analytics, Weather Tracking) to provide a holistic view of the landscape. Our analysis is based on data collected from 2019 to 2024 (Historical Period), with 2025 serving as the Base and Estimated Year. The forecast period extends to 2033. Market values are presented in millions of units.
AI in Agriculture Industry Market Dynamics & Structure
The AI in Agriculture market is characterized by moderate concentration, with a few major players and numerous smaller, specialized firms. Technological innovation, driven by advancements in machine learning, computer vision, and sensor technologies, is a primary growth driver. Regulatory frameworks, varying across regions, influence adoption rates and data privacy concerns. Competitive substitutes include traditional farming practices and less sophisticated agricultural technologies. The end-user demographic is primarily comprised of large-scale farms and agricultural businesses, with increasing adoption among smaller farms. M&A activity has been significant, with an estimated xx deals closed between 2019 and 2024, reflecting consolidation and strategic expansion.
- Market Concentration: Moderately concentrated, with a Herfindahl-Hirschman Index (HHI) of xx.
- Technological Innovation Drivers: Machine learning, computer vision, IoT sensor technology, and big data analytics.
- Regulatory Landscape: Varying by region; data privacy and security are major considerations.
- Competitive Substitutes: Traditional farming methods, basic precision agriculture tools.
- M&A Activity: xx deals between 2019-2024, indicating consolidation and growth.
- Innovation Barriers: High initial investment costs, data integration complexities, and skill gaps.
AI in Agriculture Industry Growth Trends & Insights
The AI in Agriculture market experienced significant growth during the historical period (2019-2024), driven by increasing demand for efficient and sustainable farming practices. Market size expanded from xx million in 2019 to xx million in 2024, exhibiting a CAGR of xx%. Adoption rates are accelerating, particularly among larger farms and agricultural businesses, owing to the demonstrated ROI of AI-powered solutions. Technological disruptions, including advancements in drone technology and the development of more sophisticated algorithms, are further fueling market growth. Consumer behavior is shifting towards data-driven decision-making and a preference for sustainable and technologically advanced farming methods. Market penetration is expected to reach xx% by 2033, driven by decreasing costs and increased accessibility of AI solutions.

Dominant Regions, Countries, or Segments in AI in Agriculture Industry
North America currently dominates the AI in Agriculture market, driven by early adoption of AI technologies, strong government support for agricultural innovation, and a robust technological infrastructure. Within North America, the US and Canada are the leading contributors. The Precision Farming segment holds the largest market share (xx%) due to the widespread adoption of AI for yield optimization, resource management, and pest control. The Cloud deployment model shows significant growth and is projected to capture xx% of the market by 2033 due to its scalability and accessibility.
- Key Drivers in North America: Strong technological infrastructure, early adoption, government support (e.g., subsidies, research funding).
- Precision Farming Dominance: High ROI potential, extensive data availability, and established technology providers.
- Cloud Deployment Growth: Scalability, cost-effectiveness, and accessibility for diverse farm sizes.
- European Market Growth: Driven by increasing environmental concerns and EU funding for sustainable agriculture.
- Asia-Pacific Potential: Rapid technological advancements and large agricultural sectors offer immense future potential, albeit hampered by infrastructure limitations in certain regions.
AI in Agriculture Industry Product Landscape
The AI in Agriculture market offers a diverse range of products and solutions, encompassing AI-powered sensors, drones equipped with advanced imaging capabilities, precision farming software, and predictive analytics platforms. These products offer unique selling propositions based on features such as real-time data analysis, enhanced accuracy, improved efficiency, and reduced environmental impact. Recent technological advancements include improvements in computer vision algorithms, the development of more robust and durable sensors, and the integration of AI with existing farm management systems.
Key Drivers, Barriers & Challenges in AI in Agriculture Industry
Key Drivers:
- Increased Demand for Sustainable Agriculture: The need for efficient resource management and reduced environmental impact drives adoption.
- Technological Advancements: Machine learning, computer vision, and sensor technology enable more accurate and efficient farming practices.
- Government Initiatives: Subsidies and research funding promote AI adoption in agriculture.
Key Challenges:
- High Initial Investment Costs: This represents a significant barrier to entry for smaller farms.
- Data Security & Privacy Concerns: Protecting sensitive farm data is paramount.
- Lack of Skilled Workforce: A shortage of personnel capable of implementing and managing AI systems hinders adoption.
- Integration Challenges: Seamless integration of AI systems with existing farm infrastructure is crucial but complex.
Emerging Opportunities in AI in Agriculture Industry
- Expansion into Developing Countries: Untapped markets in developing nations present significant growth opportunities.
- AI-powered Crop Disease Detection: Improved early detection can prevent significant losses.
- Precision Livestock Management: AI can optimize livestock feeding, health monitoring, and overall management.
- AI-driven Market Prediction: AI can forecast crop prices and market trends, informing business strategies.
Growth Accelerators in the AI in Agriculture Industry
Technological breakthroughs, particularly in areas like low-cost sensors and edge computing, are accelerating market growth. Strategic partnerships between technology providers and agricultural businesses are fostering innovation and broader adoption. Market expansion into developing countries, driven by increased awareness of AI's benefits and government initiatives, will significantly contribute to the industry’s growth.
Key Players Shaping the AI in Agriculture Industry Market
- IBM Corporation
- Prospera Technologies Ltd
- Cainthus Corp
- Microsoft Corporation
- ec2ce
- PrecisionHawk Inc
- aWhere Inc
- Tule Technologies Inc
- Gamaya SA
- Granular Inc
Notable Milestones in AI in Agriculture Industry Sector
- November 2022: DJI Agriculture launches the Mavic 3 Multispectral drone, enhancing precision agriculture capabilities.
- October 2022: Microsoft open-sources FarmVibes.AI, providing a valuable toolset for sustainable agriculture.
- September 2022: AgroCares partners with trinamiX to improve on-site nutrient analysis, enhancing decision-making.
In-Depth AI in Agriculture Industry Market Outlook
The AI in Agriculture market is poised for significant growth in the coming years. Continued technological advancements, strategic partnerships, and expanding adoption among diverse stakeholders will drive market expansion. Addressing the challenges of high initial costs and the need for a skilled workforce will be critical to achieving the full market potential. Focus on sustainable solutions and integration with existing farm practices will be essential for long-term success.
AI in Agriculture Industry Segmentation
-
1. Application
- 1.1. Weather Tracking
- 1.2. Precision Farming
- 1.3. Drone Analytics
-
2. Deployment
- 2.1. Cloud
- 2.2. On-premise
- 2.3. Hybrid
AI in Agriculture Industry Segmentation By Geography
- 1. North America
- 2. Europe
- 3. Asia
- 4. Australia and New Zealand

AI in Agriculture Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 22.55% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Maximize Crop Yield Using Machine Learning technique; Increase in the Adoption of Cattle Face Recognition Technology; Increase Use of Unmanned Aerial Vehicles (UAVs) Across Agricultural Farms
- 3.3. Market Restrains
- 3.3.1. Lack of Standardization in Data Collection
- 3.4. Market Trends
- 3.4.1. Drone Analytics Application Segment is Expected to Hold Significant Market Share
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global AI in Agriculture Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Application
- 5.1.1. Weather Tracking
- 5.1.2. Precision Farming
- 5.1.3. Drone Analytics
- 5.2. Market Analysis, Insights and Forecast - by Deployment
- 5.2.1. Cloud
- 5.2.2. On-premise
- 5.2.3. Hybrid
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.3.2. Europe
- 5.3.3. Asia
- 5.3.4. Australia and New Zealand
- 5.1. Market Analysis, Insights and Forecast - by Application
- 6. North America AI in Agriculture Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Application
- 6.1.1. Weather Tracking
- 6.1.2. Precision Farming
- 6.1.3. Drone Analytics
- 6.2. Market Analysis, Insights and Forecast - by Deployment
- 6.2.1. Cloud
- 6.2.2. On-premise
- 6.2.3. Hybrid
- 6.1. Market Analysis, Insights and Forecast - by Application
- 7. Europe AI in Agriculture Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Application
- 7.1.1. Weather Tracking
- 7.1.2. Precision Farming
- 7.1.3. Drone Analytics
- 7.2. Market Analysis, Insights and Forecast - by Deployment
- 7.2.1. Cloud
- 7.2.2. On-premise
- 7.2.3. Hybrid
- 7.1. Market Analysis, Insights and Forecast - by Application
- 8. Asia AI in Agriculture Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Application
- 8.1.1. Weather Tracking
- 8.1.2. Precision Farming
- 8.1.3. Drone Analytics
- 8.2. Market Analysis, Insights and Forecast - by Deployment
- 8.2.1. Cloud
- 8.2.2. On-premise
- 8.2.3. Hybrid
- 8.1. Market Analysis, Insights and Forecast - by Application
- 9. Australia and New Zealand AI in Agriculture Industry Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Application
- 9.1.1. Weather Tracking
- 9.1.2. Precision Farming
- 9.1.3. Drone Analytics
- 9.2. Market Analysis, Insights and Forecast - by Deployment
- 9.2.1. Cloud
- 9.2.2. On-premise
- 9.2.3. Hybrid
- 9.1. Market Analysis, Insights and Forecast - by Application
- 10. North America AI in Agriculture Industry Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 10.1.1.
- 11. Europe AI in Agriculture Industry Analysis, Insights and Forecast, 2019-2031
- 11.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 11.1.1.
- 12. Asia Pacific AI in Agriculture Industry Analysis, Insights and Forecast, 2019-2031
- 12.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 12.1.1.
- 13. Rest of the World AI in Agriculture Industry Analysis, Insights and Forecast, 2019-2031
- 13.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 13.1.1.
- 14. Competitive Analysis
- 14.1. Global Market Share Analysis 2024
- 14.2. Company Profiles
- 14.2.1 IBM Corporation
- 14.2.1.1. Overview
- 14.2.1.2. Products
- 14.2.1.3. SWOT Analysis
- 14.2.1.4. Recent Developments
- 14.2.1.5. Financials (Based on Availability)
- 14.2.2 Prospera Technologies Ltd
- 14.2.2.1. Overview
- 14.2.2.2. Products
- 14.2.2.3. SWOT Analysis
- 14.2.2.4. Recent Developments
- 14.2.2.5. Financials (Based on Availability)
- 14.2.3 Cainthus Corp
- 14.2.3.1. Overview
- 14.2.3.2. Products
- 14.2.3.3. SWOT Analysis
- 14.2.3.4. Recent Developments
- 14.2.3.5. Financials (Based on Availability)
- 14.2.4 Microsoft Corporation
- 14.2.4.1. Overview
- 14.2.4.2. Products
- 14.2.4.3. SWOT Analysis
- 14.2.4.4. Recent Developments
- 14.2.4.5. Financials (Based on Availability)
- 14.2.5 ec2ce
- 14.2.5.1. Overview
- 14.2.5.2. Products
- 14.2.5.3. SWOT Analysis
- 14.2.5.4. Recent Developments
- 14.2.5.5. Financials (Based on Availability)
- 14.2.6 PrecisionHawk Inc
- 14.2.6.1. Overview
- 14.2.6.2. Products
- 14.2.6.3. SWOT Analysis
- 14.2.6.4. Recent Developments
- 14.2.6.5. Financials (Based on Availability)
- 14.2.7 aWhere Inc
- 14.2.7.1. Overview
- 14.2.7.2. Products
- 14.2.7.3. SWOT Analysis
- 14.2.7.4. Recent Developments
- 14.2.7.5. Financials (Based on Availability)
- 14.2.8 Tule Technologies Inc *List Not Exhaustive
- 14.2.8.1. Overview
- 14.2.8.2. Products
- 14.2.8.3. SWOT Analysis
- 14.2.8.4. Recent Developments
- 14.2.8.5. Financials (Based on Availability)
- 14.2.9 Gamaya SA
- 14.2.9.1. Overview
- 14.2.9.2. Products
- 14.2.9.3. SWOT Analysis
- 14.2.9.4. Recent Developments
- 14.2.9.5. Financials (Based on Availability)
- 14.2.10 Granular Inc
- 14.2.10.1. Overview
- 14.2.10.2. Products
- 14.2.10.3. SWOT Analysis
- 14.2.10.4. Recent Developments
- 14.2.10.5. Financials (Based on Availability)
- 14.2.1 IBM Corporation
List of Figures
- Figure 1: Global AI in Agriculture Industry Revenue Breakdown (Million, %) by Region 2024 & 2032
- Figure 2: North America AI in Agriculture Industry Revenue (Million), by Country 2024 & 2032
- Figure 3: North America AI in Agriculture Industry Revenue Share (%), by Country 2024 & 2032
- Figure 4: Europe AI in Agriculture Industry Revenue (Million), by Country 2024 & 2032
- Figure 5: Europe AI in Agriculture Industry Revenue Share (%), by Country 2024 & 2032
- Figure 6: Asia Pacific AI in Agriculture Industry Revenue (Million), by Country 2024 & 2032
- Figure 7: Asia Pacific AI in Agriculture Industry Revenue Share (%), by Country 2024 & 2032
- Figure 8: Rest of the World AI in Agriculture Industry Revenue (Million), by Country 2024 & 2032
- Figure 9: Rest of the World AI in Agriculture Industry Revenue Share (%), by Country 2024 & 2032
- Figure 10: North America AI in Agriculture Industry Revenue (Million), by Application 2024 & 2032
- Figure 11: North America AI in Agriculture Industry Revenue Share (%), by Application 2024 & 2032
- Figure 12: North America AI in Agriculture Industry Revenue (Million), by Deployment 2024 & 2032
- Figure 13: North America AI in Agriculture Industry Revenue Share (%), by Deployment 2024 & 2032
- Figure 14: North America AI in Agriculture Industry Revenue (Million), by Country 2024 & 2032
- Figure 15: North America AI in Agriculture Industry Revenue Share (%), by Country 2024 & 2032
- Figure 16: Europe AI in Agriculture Industry Revenue (Million), by Application 2024 & 2032
- Figure 17: Europe AI in Agriculture Industry Revenue Share (%), by Application 2024 & 2032
- Figure 18: Europe AI in Agriculture Industry Revenue (Million), by Deployment 2024 & 2032
- Figure 19: Europe AI in Agriculture Industry Revenue Share (%), by Deployment 2024 & 2032
- Figure 20: Europe AI in Agriculture Industry Revenue (Million), by Country 2024 & 2032
- Figure 21: Europe AI in Agriculture Industry Revenue Share (%), by Country 2024 & 2032
- Figure 22: Asia AI in Agriculture Industry Revenue (Million), by Application 2024 & 2032
- Figure 23: Asia AI in Agriculture Industry Revenue Share (%), by Application 2024 & 2032
- Figure 24: Asia AI in Agriculture Industry Revenue (Million), by Deployment 2024 & 2032
- Figure 25: Asia AI in Agriculture Industry Revenue Share (%), by Deployment 2024 & 2032
- Figure 26: Asia AI in Agriculture Industry Revenue (Million), by Country 2024 & 2032
- Figure 27: Asia AI in Agriculture Industry Revenue Share (%), by Country 2024 & 2032
- Figure 28: Australia and New Zealand AI in Agriculture Industry Revenue (Million), by Application 2024 & 2032
- Figure 29: Australia and New Zealand AI in Agriculture Industry Revenue Share (%), by Application 2024 & 2032
- Figure 30: Australia and New Zealand AI in Agriculture Industry Revenue (Million), by Deployment 2024 & 2032
- Figure 31: Australia and New Zealand AI in Agriculture Industry Revenue Share (%), by Deployment 2024 & 2032
- Figure 32: Australia and New Zealand AI in Agriculture Industry Revenue (Million), by Country 2024 & 2032
- Figure 33: Australia and New Zealand AI in Agriculture Industry Revenue Share (%), by Country 2024 & 2032
List of Tables
- Table 1: Global AI in Agriculture Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Global AI in Agriculture Industry Revenue Million Forecast, by Application 2019 & 2032
- Table 3: Global AI in Agriculture Industry Revenue Million Forecast, by Deployment 2019 & 2032
- Table 4: Global AI in Agriculture Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 5: Global AI in Agriculture Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 6: AI in Agriculture Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: Global AI in Agriculture Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 8: AI in Agriculture Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Global AI in Agriculture Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 10: AI in Agriculture Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Global AI in Agriculture Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 12: AI in Agriculture Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Global AI in Agriculture Industry Revenue Million Forecast, by Application 2019 & 2032
- Table 14: Global AI in Agriculture Industry Revenue Million Forecast, by Deployment 2019 & 2032
- Table 15: Global AI in Agriculture Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 16: Global AI in Agriculture Industry Revenue Million Forecast, by Application 2019 & 2032
- Table 17: Global AI in Agriculture Industry Revenue Million Forecast, by Deployment 2019 & 2032
- Table 18: Global AI in Agriculture Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 19: Global AI in Agriculture Industry Revenue Million Forecast, by Application 2019 & 2032
- Table 20: Global AI in Agriculture Industry Revenue Million Forecast, by Deployment 2019 & 2032
- Table 21: Global AI in Agriculture Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 22: Global AI in Agriculture Industry Revenue Million Forecast, by Application 2019 & 2032
- Table 23: Global AI in Agriculture Industry Revenue Million Forecast, by Deployment 2019 & 2032
- Table 24: Global AI in Agriculture Industry Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the AI in Agriculture Industry?
The projected CAGR is approximately 22.55%.
2. Which companies are prominent players in the AI in Agriculture Industry?
Key companies in the market include IBM Corporation, Prospera Technologies Ltd, Cainthus Corp, Microsoft Corporation, ec2ce, PrecisionHawk Inc, aWhere Inc, Tule Technologies Inc *List Not Exhaustive, Gamaya SA, Granular Inc.
3. What are the main segments of the AI in Agriculture Industry?
The market segments include Application, Deployment.
4. Can you provide details about the market size?
The market size is estimated to be USD 2.08 Million as of 2022.
5. What are some drivers contributing to market growth?
Maximize Crop Yield Using Machine Learning technique; Increase in the Adoption of Cattle Face Recognition Technology; Increase Use of Unmanned Aerial Vehicles (UAVs) Across Agricultural Farms.
6. What are the notable trends driving market growth?
Drone Analytics Application Segment is Expected to Hold Significant Market Share.
7. Are there any restraints impacting market growth?
Lack of Standardization in Data Collection.
8. Can you provide examples of recent developments in the market?
November 2022 - DJI Agriculture Launches the Mavic 3 Multispectral, equipped with a multispectral imaging system that quickly captures crop growth information to achieve more effective crop production for a broad scope of application scenarios in the fields of precision agriculture and environmental monitoring that will help farmers around the world to improve the quality and efficiency of their production, reducing costs and increasing income.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "AI in Agriculture Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the AI in Agriculture Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the AI in Agriculture Industry?
To stay informed about further developments, trends, and reports in the AI in Agriculture Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence