Key Insights
The global two-wheeler market is experiencing robust growth, driven by increasing urbanization, rising disposable incomes in emerging economies, and a growing preference for eco-friendly transportation solutions. The market's Compound Annual Growth Rate (CAGR) of 27.65% from 2019 to 2024 indicates a significant upward trajectory. This growth is fueled by several factors, including the increasing adoption of electric and hybrid electric vehicles (EVs and HEVs) due to government incentives, environmental concerns, and technological advancements leading to improved battery life and performance. The shift towards electric two-wheelers is particularly prominent in regions with stringent emission norms and supportive government policies. While internal combustion engine (ICE) two-wheelers still dominate the market, their share is gradually diminishing as the demand for cleaner and more sustainable transportation options rises. Leading manufacturers are strategically investing in R&D to develop advanced electric and hybrid models, incorporating innovative features like improved battery technology, smart connectivity, and enhanced safety features. This competition is further driving market growth and innovation.
The market segmentation reveals a clear trend towards electrification. While ICE vehicles continue to hold a significant market share, the electric and hybrid segments are experiencing exponential growth. This expansion is propelled by the decreasing cost of batteries, improving charging infrastructure, and the increasing range and performance capabilities of electric two-wheelers. However, factors such as the high initial cost of electric vehicles compared to ICE vehicles, limited charging infrastructure in certain regions, and concerns about battery life and charging time continue to pose challenges to the widespread adoption of electric two-wheelers. Nevertheless, the long-term outlook for the electric two-wheeler segment remains exceptionally positive, driven by continuous technological advancements and supportive government regulations globally. The market is expected to witness further consolidation as major players compete for market share, potentially leading to strategic mergers and acquisitions.
This comprehensive report provides an in-depth analysis of the global two-wheeler market, encompassing historical data (2019-2024), current estimations (2025), and future forecasts (2025-2033). The report meticulously examines market dynamics, growth trends, regional performance, product landscapes, and key players, offering valuable insights for industry professionals, investors, and strategists. This report covers the parent market of two-wheelers and delves into the child markets of Electric, Hybrid and Electric Vehicles (EV/HEV) and Internal Combustion Engine (ICE) vehicles. The study period is 2019-2033 with a base year of 2025 and an estimated year of 2025.

Two-Wheeler Market Dynamics & Structure
This section analyzes the competitive landscape of the two-wheeler market, considering market concentration, technological advancements, regulatory changes, and industry consolidation. The market is characterized by a mix of established players and emerging startups, leading to intense competition and rapid innovation.
- Market Concentration: The global two-wheeler market exhibits moderate concentration, with a few dominant players holding significant market share. However, the rise of electric vehicle manufacturers is disrupting this established structure. The market share of top 5 players is estimated to be xx% in 2025.
- Technological Innovation: Key innovation drivers include the development of electric and hybrid powertrains, advanced safety features (ABS, connected technology), and lightweight materials. Barriers to innovation include high R&D costs and the need for robust charging infrastructure for EVs.
- Regulatory Framework: Government regulations concerning emission standards, safety requirements, and incentives for electric vehicles are shaping market dynamics. Stringent emission norms are pushing the industry towards cleaner technologies.
- Competitive Substitutes: The two-wheeler market faces competition from other modes of transportation such as cars, public transport, and bicycles, particularly in urban areas. The increasing affordability of cars in some markets poses a challenge.
- End-User Demographics: The primary end-users are young adults and middle-aged individuals, with varying preferences based on age, income, and geographic location. Rural markets represent a significant untapped growth opportunity.
- M&A Trends: The two-wheeler industry has witnessed a moderate level of mergers and acquisitions, particularly involving technology integrations and expansion into new geographic markets. The number of M&A deals in the last 5 years is estimated at xx.
Two-Wheeler Market Growth Trends & Insights
The global two-wheeler market is expected to experience significant growth over the forecast period. The increasing demand for personal mobility, urbanization, and government initiatives promoting electric vehicles are key drivers of this growth. The market size is estimated to be xx million units in 2025, with a projected CAGR of xx% from 2025 to 2033. Adoption rates are higher in developing economies driven by affordability and practicality. Technological disruptions, such as the rise of electric two-wheelers and connected vehicle technology, are transforming consumer preferences and market dynamics. Shifting consumer behavior towards sustainable and technologically advanced vehicles is also shaping growth trends. Market penetration of EVs is expected to reach xx% by 2033.

Dominant Regions, Countries, or Segments in Two-Wheeler Market
Asia, particularly India and China, dominates the global two-wheeler market, accounting for the largest market share due to high population density, growing middle class, and favorable government policies.
- Key Drivers in Asia:
- Large and growing population base.
- Increasing disposable incomes.
- Affordable pricing of two-wheelers.
- Development of robust supply chains.
- Government support for local manufacturers.
The ICE segment currently holds the largest market share, but the EV/HEV segment is growing at a faster rate driven by environmental concerns and government incentives.
Two-Wheeler Market Product Landscape
The two-wheeler market offers a wide array of products, including scooters, motorcycles, mopeds, and e-bikes, each catering to specific needs and preferences. Recent product innovations include electric scooters with extended range and advanced features, motorcycles with improved fuel efficiency and safety technologies, and connected two-wheelers offering features like navigation and remote diagnostics. These advancements enhance performance metrics such as range, speed, safety, and convenience, reflecting the increasing sophistication of the two-wheeler sector.
Key Drivers, Barriers & Challenges in Two-Wheeler Market
Key Drivers:
- Increasing urbanization and the need for affordable personal transportation.
- Growing popularity of electric vehicles due to environmental concerns and government incentives.
- Technological advancements leading to improved fuel efficiency, safety, and connectivity.
Key Challenges:
- Intense competition from established players and emerging startups.
- Supply chain disruptions impacting production and pricing.
- Stringent emission norms and safety regulations.
- Fluctuations in raw material prices impacting manufacturing costs. The impact of increased raw material costs is estimated to be xx% increase in production cost in 2026.
Emerging Opportunities in Two-Wheeler Market
- Expansion into untapped markets in Africa and Latin America.
- Growing demand for electric and hybrid vehicles in developed markets.
- Development of shared mobility services utilizing two-wheelers.
- Integration of advanced technologies, such as AI and IoT, into two-wheelers.
Growth Accelerators in the Two-Wheeler Market Industry
Strategic partnerships between traditional manufacturers and technology companies are accelerating the adoption of electric and connected vehicles. Government incentives and supportive policies are further stimulating market growth. Technological breakthroughs in battery technology and charging infrastructure are essential for sustained long-term growth in the electric two-wheeler segment.
Key Players Shaping the Two-Wheeler Market Market
- Ather Energy Pvt Ltd
- Aima Technology Group Co Ltd
- Yadea Technology Group Co Ltd
- KTM Motorcycles
- Bajaj Auto Ltd
- Yamaha Motor Company Limited
- Hero MotoCorp Ltd
- Piaggio & C SpA
- Harley-Davidson
- Honda Motor Co Ltd
- TVS Motor Company Limited
Notable Milestones in Two-Wheeler Market Sector
- July 2023: Hero Motocorp and Harley-Davidson launched their co-developed premium motorcycle – the Harley-Davidson X440 in India.
- July 2023: Harley-Davidson spinoff LiveWire Unveils Its Second Motorcycle.
- September 2023: KTM India launched the all-new Duke 390 and 250 motorcycles.
In-Depth Two-Wheeler Market Market Outlook
The two-wheeler market is poised for continued growth, driven by technological innovation, expanding market penetration of electric vehicles, and increasing demand in emerging economies. Strategic investments in research and development, expansion into new markets, and collaborations are expected to shape the future landscape. The market presents significant opportunities for players who can adapt to evolving consumer preferences and technological advancements.
Two-Wheeler Market Segmentation
-
1. Propulsion Type
- 1.1. Electric
- 1.2. Hybrid and Electric Vehicles
- 1.3. ICE
Two-Wheeler Market Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico
-
2. South America
- 2.1. Brazil
- 2.2. Argentina
- 2.3. Rest of South America
-
3. Europe
- 3.1. United Kingdom
- 3.2. Germany
- 3.3. France
- 3.4. Italy
- 3.5. Spain
- 3.6. Russia
- 3.7. Benelux
- 3.8. Nordics
- 3.9. Rest of Europe
-
4. Middle East & Africa
- 4.1. Turkey
- 4.2. Israel
- 4.3. GCC
- 4.4. North Africa
- 4.5. South Africa
- 4.6. Rest of Middle East & Africa
-
5. Asia Pacific
- 5.1. China
- 5.2. India
- 5.3. Japan
- 5.4. South Korea
- 5.5. ASEAN
- 5.6. Oceania
- 5.7. Rest of Asia Pacific

Two-Wheeler Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 27.65% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Aggressive Government Focus to Promote the Adoption of Electric Vehicles Fosters the Growth of the Market
- 3.3. Market Restrains
- 3.3.1. High Cost of Setting Up EV Charging Stations Hampers the Growth of the Market
- 3.4. Market Trends
- 3.4.1. OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Two-Wheeler Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Propulsion Type
- 5.1.1. Electric
- 5.1.2. Hybrid and Electric Vehicles
- 5.1.3. ICE
- 5.2. Market Analysis, Insights and Forecast - by Region
- 5.2.1. North America
- 5.2.2. South America
- 5.2.3. Europe
- 5.2.4. Middle East & Africa
- 5.2.5. Asia Pacific
- 5.1. Market Analysis, Insights and Forecast - by Propulsion Type
- 6. North America Two-Wheeler Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Propulsion Type
- 6.1.1. Electric
- 6.1.2. Hybrid and Electric Vehicles
- 6.1.3. ICE
- 6.1. Market Analysis, Insights and Forecast - by Propulsion Type
- 7. South America Two-Wheeler Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Propulsion Type
- 7.1.1. Electric
- 7.1.2. Hybrid and Electric Vehicles
- 7.1.3. ICE
- 7.1. Market Analysis, Insights and Forecast - by Propulsion Type
- 8. Europe Two-Wheeler Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Propulsion Type
- 8.1.1. Electric
- 8.1.2. Hybrid and Electric Vehicles
- 8.1.3. ICE
- 8.1. Market Analysis, Insights and Forecast - by Propulsion Type
- 9. Middle East & Africa Two-Wheeler Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Propulsion Type
- 9.1.1. Electric
- 9.1.2. Hybrid and Electric Vehicles
- 9.1.3. ICE
- 9.1. Market Analysis, Insights and Forecast - by Propulsion Type
- 10. Asia Pacific Two-Wheeler Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Propulsion Type
- 10.1.1. Electric
- 10.1.2. Hybrid and Electric Vehicles
- 10.1.3. ICE
- 10.1. Market Analysis, Insights and Forecast - by Propulsion Type
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 Ather Energy Pvt Ltd
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Aima Technology Group Co Ltd
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Yadea Technology Group Co Ltd
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 KTM Motorcycles
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Bajaj Auto Ltd
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Yamaha Motor Company Limite
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Hero MotoCorp Ltd
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Piaggio & C SpA
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Harley-Davidson
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Honda Motor Co Ltd
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11 TVS Motor Company Limited
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.1 Ather Energy Pvt Ltd
List of Figures
- Figure 1: Global Two-Wheeler Market Revenue Breakdown (Million, %) by Region 2024 & 2032
- Figure 2: North America Two-Wheeler Market Revenue (Million), by Propulsion Type 2024 & 2032
- Figure 3: North America Two-Wheeler Market Revenue Share (%), by Propulsion Type 2024 & 2032
- Figure 4: North America Two-Wheeler Market Revenue (Million), by Country 2024 & 2032
- Figure 5: North America Two-Wheeler Market Revenue Share (%), by Country 2024 & 2032
- Figure 6: South America Two-Wheeler Market Revenue (Million), by Propulsion Type 2024 & 2032
- Figure 7: South America Two-Wheeler Market Revenue Share (%), by Propulsion Type 2024 & 2032
- Figure 8: South America Two-Wheeler Market Revenue (Million), by Country 2024 & 2032
- Figure 9: South America Two-Wheeler Market Revenue Share (%), by Country 2024 & 2032
- Figure 10: Europe Two-Wheeler Market Revenue (Million), by Propulsion Type 2024 & 2032
- Figure 11: Europe Two-Wheeler Market Revenue Share (%), by Propulsion Type 2024 & 2032
- Figure 12: Europe Two-Wheeler Market Revenue (Million), by Country 2024 & 2032
- Figure 13: Europe Two-Wheeler Market Revenue Share (%), by Country 2024 & 2032
- Figure 14: Middle East & Africa Two-Wheeler Market Revenue (Million), by Propulsion Type 2024 & 2032
- Figure 15: Middle East & Africa Two-Wheeler Market Revenue Share (%), by Propulsion Type 2024 & 2032
- Figure 16: Middle East & Africa Two-Wheeler Market Revenue (Million), by Country 2024 & 2032
- Figure 17: Middle East & Africa Two-Wheeler Market Revenue Share (%), by Country 2024 & 2032
- Figure 18: Asia Pacific Two-Wheeler Market Revenue (Million), by Propulsion Type 2024 & 2032
- Figure 19: Asia Pacific Two-Wheeler Market Revenue Share (%), by Propulsion Type 2024 & 2032
- Figure 20: Asia Pacific Two-Wheeler Market Revenue (Million), by Country 2024 & 2032
- Figure 21: Asia Pacific Two-Wheeler Market Revenue Share (%), by Country 2024 & 2032
List of Tables
- Table 1: Global Two-Wheeler Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Global Two-Wheeler Market Revenue Million Forecast, by Propulsion Type 2019 & 2032
- Table 3: Global Two-Wheeler Market Revenue Million Forecast, by Region 2019 & 2032
- Table 4: Global Two-Wheeler Market Revenue Million Forecast, by Propulsion Type 2019 & 2032
- Table 5: Global Two-Wheeler Market Revenue Million Forecast, by Country 2019 & 2032
- Table 6: United States Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: Canada Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Mexico Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Global Two-Wheeler Market Revenue Million Forecast, by Propulsion Type 2019 & 2032
- Table 10: Global Two-Wheeler Market Revenue Million Forecast, by Country 2019 & 2032
- Table 11: Brazil Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Argentina Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Rest of South America Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Global Two-Wheeler Market Revenue Million Forecast, by Propulsion Type 2019 & 2032
- Table 15: Global Two-Wheeler Market Revenue Million Forecast, by Country 2019 & 2032
- Table 16: United Kingdom Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 17: Germany Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: France Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 19: Italy Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Spain Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 21: Russia Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Benelux Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 23: Nordics Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Rest of Europe Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 25: Global Two-Wheeler Market Revenue Million Forecast, by Propulsion Type 2019 & 2032
- Table 26: Global Two-Wheeler Market Revenue Million Forecast, by Country 2019 & 2032
- Table 27: Turkey Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 28: Israel Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 29: GCC Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 30: North Africa Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 31: South Africa Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 32: Rest of Middle East & Africa Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 33: Global Two-Wheeler Market Revenue Million Forecast, by Propulsion Type 2019 & 2032
- Table 34: Global Two-Wheeler Market Revenue Million Forecast, by Country 2019 & 2032
- Table 35: China Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 36: India Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 37: Japan Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 38: South Korea Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 39: ASEAN Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 40: Oceania Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 41: Rest of Asia Pacific Two-Wheeler Market Revenue (Million) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Two-Wheeler Market?
The projected CAGR is approximately 27.65%.
2. Which companies are prominent players in the Two-Wheeler Market?
Key companies in the market include Ather Energy Pvt Ltd, Aima Technology Group Co Ltd, Yadea Technology Group Co Ltd, KTM Motorcycles, Bajaj Auto Ltd, Yamaha Motor Company Limite, Hero MotoCorp Ltd, Piaggio & C SpA, Harley-Davidson, Honda Motor Co Ltd, TVS Motor Company Limited.
3. What are the main segments of the Two-Wheeler Market?
The market segments include Propulsion Type.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Aggressive Government Focus to Promote the Adoption of Electric Vehicles Fosters the Growth of the Market.
6. What are the notable trends driving market growth?
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.
7. Are there any restraints impacting market growth?
High Cost of Setting Up EV Charging Stations Hampers the Growth of the Market.
8. Can you provide examples of recent developments in the market?
September 2023: KTM India launched the two all-new, single-cylinder Duke 390 and 250 motorcycles priced at INR 310,520 and INR 239,000 respectively.July 2023: Harley-Davidson spinoff LiveWire Unveils Its Second Motorcycle – and It Can Hit 103 MPH.July 2023: Hero Motocorp and Harley-Davidson launched their co-developed premium motorcycle – the Harley-Davidson X440 in India from a starting price of INR 229 thousand and going to INR 269 thousand.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Two-Wheeler Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Two-Wheeler Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Two-Wheeler Market?
To stay informed about further developments, trends, and reports in the Two-Wheeler Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence