Key Insights
The Middle East & Africa (MEA) AI and cybersecurity market is experiencing robust growth, driven by increasing digital transformation initiatives across various sectors and a heightened awareness of cybersecurity threats. The market, valued at approximately $XX million in 2025 (assuming a logical extrapolation from the provided CAGR of 20.40% and a base year of 2025), is projected to expand significantly over the forecast period (2025-2033). Key drivers include the rising adoption of cloud computing, the proliferation of connected devices (IoT), and the increasing prevalence of sophisticated cyberattacks targeting governments, financial institutions, and businesses. Government initiatives promoting digital economies and investments in advanced technologies are also fueling market expansion. Specific sectors like BFSI and IT & Telecom are leading adopters of AI and cybersecurity solutions, while the healthcare and manufacturing sectors are showing strong growth potential. While data privacy regulations and a shortage of skilled cybersecurity professionals pose challenges, the overall market outlook remains positive, indicating substantial opportunities for technology providers and investors.
The MEA region presents unique opportunities, with varying levels of technological maturity across countries. While the UAE, Saudi Arabia, and South Africa represent mature markets with robust adoption rates, other nations in the region show significant growth potential as they undergo rapid digitalization. The competitive landscape is characterized by a mix of global technology giants and regional players. Global vendors are leveraging their established expertise and extensive product portfolios to cater to the rising demand. Meanwhile, regional players focus on offering customized solutions tailored to specific market needs and regulatory frameworks. This diverse landscape creates a dynamic market environment with both opportunities and challenges for various stakeholders. The continued expansion of AI and cybersecurity services, coupled with increasing awareness of data privacy and security, will drive further growth in the coming years. The focus on proactive cybersecurity measures, including predictive analytics and threat intelligence, is expected to shape the market trajectory.

Middle East & Africa AI and Cybersecurity Industry Market Report: 2019-2033
This comprehensive report provides a detailed analysis of the burgeoning Middle East & Africa (MEA) AI and cybersecurity industry, offering invaluable insights for businesses, investors, and policymakers. Covering the period 2019-2033, with a focus on 2025, this report dissects market dynamics, growth trends, and future opportunities across various segments and countries. The MEA region presents a unique blend of challenges and opportunities within both the AI and cybersecurity markets, which are analyzed with detailed insights and projections.
Middle East & Africa AI And Cybersecurity Industry Market Dynamics & Structure
The MEA AI and cybersecurity market is characterized by a dynamic interplay of factors influencing its growth and structure. Market concentration is relatively low, with several multinational and regional players vying for dominance. Technological innovation, particularly in areas like AI-driven threat detection and predictive analytics, is a significant driver. However, regulatory frameworks vary across countries, presenting both opportunities and challenges. The emergence of AI-powered cybersecurity solutions is disrupting traditional approaches, while the increasing sophistication of cyber threats necessitates continuous innovation. Mergers and acquisitions are expected to continue playing a significant role in shaping market dynamics. The xx% market share is mostly driven by international companies, with a xx% market share held by local companies.
- Market Concentration: Moderately fragmented, with no single dominant player.
- Technological Innovation: Strong driver, fueled by increasing cyber threats and AI advancements.
- Regulatory Frameworks: Vary widely across the MEA region, impacting market entry and operations.
- Competitive Substitutes: Traditional security solutions face increasing competition from AI-powered alternatives.
- End-User Demographics: Growing adoption across various sectors, driven by digital transformation and increased connectivity.
- M&A Trends: Consolidation expected as larger players seek to expand their market share and capabilities. xx M&A deals were recorded between 2019-2024.
Middle East & Africa AI And Cybersecurity Industry Growth Trends & Insights
The MEA AI and cybersecurity market is experiencing robust growth, driven by rising digitalization, increasing cyber threats, and government initiatives promoting technological advancements. Market size has expanded significantly from xx Million in 2019 to xx Million in 2024, with a projected CAGR of xx% from 2025 to 2033. Adoption rates are increasing across various sectors, particularly in BFSI, IT & Telecom, and government institutions. The rising adoption of cloud computing and the Internet of Things (IoT) are further fueling growth. Consumer behavior is shifting towards more proactive cybersecurity measures and demand for AI-powered security solutions. Technological disruptions, such as the rise of quantum computing and advanced persistent threats (APTs), necessitate continuous innovation and adaptation. The market is segmented into hardware, software, and services components, with Software estimated to hold the largest market share in 2025. The BFSI sector is also predicted to be the largest end-user segment in 2025.

Dominant Regions, Countries, or Segments in Middle East & Africa AI And Cybersecurity Industry
The United Arab Emirates (UAE) and Saudi Arabia are currently leading the MEA AI and cybersecurity market, driven by substantial investments in digital infrastructure, supportive government policies, and a thriving technology ecosystem. South Africa also represents a significant market with potential for future growth. Within the market segmentation, the software segment is expected to dominate, followed by services and hardware. The BFSI sector exhibits the highest growth potential due to the increasing number of digital transactions and stringent regulatory compliance requirements.
- UAE & Saudi Arabia: Leading markets due to high investments in digital infrastructure and supportive government policies.
- South Africa: Significant market with potential for future growth.
- Software Segment: Expected to dominate the market due to high demand for advanced security solutions.
- BFSI Sector: Highest growth potential due to the increasing number of digital transactions and regulatory compliance.
- Key Drivers: Government initiatives, digital transformation, increasing cyber threats, and rising adoption of cloud computing and IoT.
Middle East & Africa AI And Cybersecurity Industry Product Landscape
The MEA AI and cybersecurity market offers a wide array of products, including advanced threat detection systems, AI-driven security analytics platforms, endpoint protection solutions, and cloud security services. Innovations include AI-powered threat intelligence platforms, behavior-based anomaly detection systems, and automated incident response solutions. These solutions leverage machine learning, deep learning, and natural language processing to enhance security capabilities. Unique selling propositions focus on improved accuracy, reduced response times, and proactive threat mitigation.
Key Drivers, Barriers & Challenges in Middle East & Africa AI And Cybersecurity Industry
Key Drivers:
- Increased government spending on cybersecurity.
- Rapid growth of digitalization across various sectors.
- Rising cyber threats and data breaches.
- Adoption of cloud technologies and IoT.
Challenges & Restraints:
- Shortage of skilled cybersecurity professionals.
- High cost of implementation for advanced security solutions.
- Lack of awareness and education on cybersecurity threats.
- Regulatory fragmentation across MEA countries. This leads to a xx% loss in efficiency for companies trying to navigate varying standards.
Emerging Opportunities in Middle East & Africa AI And Cybersecurity Industry
Emerging opportunities include:
- Growth of AI-driven threat intelligence platforms.
- Demand for secure cloud solutions and IoT security.
- Development of cybersecurity training and education programs.
- Expansion into underserved markets within the MEA region.
- Investment in blockchain technology for improved data security.
Growth Accelerators in the Middle East & Africa AI And Cybersecurity Industry Industry
Long-term growth will be fueled by several factors including technological advancements in AI and machine learning, strategic partnerships between cybersecurity vendors and technology providers, government initiatives to promote digital transformation and cybersecurity adoption, and increasing investments from both public and private sectors.
Key Players Shaping the Middle East & Africa AI And Cybersecurity Industry Market
- SAS Institute Inc
- Paramount Computer Systems LLC
- Synapse Technology Corporation
- AvidBeam Technologies
- FireEye Inc
- Trend Micro Inc
- Symantec Corporation (Norton LifeLock)
- Teradata Corporation
- DTS Solutions Inc
- Cisco Systems Inc
- Microsoft Corporation
- QlikTech International AB
- TIBCO Software Inc
- Amazon Web Services Inc
- NEC Corporation
- Nvidia Corporation
- Tableau Software LLC (Salesforce com Inc)
- SAP SE
Notable Milestones in Middle East & Africa AI And Cybersecurity Industry Sector
- July 2022: Liquid C2, a Cassava Technologies business, opened its first Cyber Security Fusion Centre (CSFC) in Nairobi, Kenya.
- November 2022: The Saudi Ministry of Finance granted business licenses to QVALON and Faceki, two AI companies.
In-Depth Middle East & Africa AI And Cybersecurity Industry Market Outlook
The MEA AI and cybersecurity market holds immense future potential, driven by ongoing digital transformation, increasing cyber threats, and supportive government policies. Strategic opportunities exist for companies that can provide innovative, cost-effective, and tailored solutions to meet the diverse needs of the region. Focus on developing AI-powered solutions, strategic partnerships, and robust cybersecurity awareness programs will be crucial for capturing market share and driving long-term growth. The forecasted market size for 2033 is estimated to be xx Million, indicating significant expansion opportunities for stakeholders in this dynamic market.
Middle East & Africa AI And Cybersecurity Industry Segmentation
-
1. Component
- 1.1. Hardware
- 1.2. Software
- 1.3. Services
-
2. End-user Industry
- 2.1. IT & Telecom
- 2.2. Retail
- 2.3. Public & Government institutions
- 2.4. BFSI
- 2.5. Manufacturing And Construction
- 2.6. Healthcare
- 2.7. Other End-user Industries
-
3. Type
-
3.1. Cyber Security Market
- 3.1.1. Network
- 3.1.2. Cloud
- 3.1.3. Application
- 3.1.4. End-point
- 3.1.5. Wireless Network
- 3.1.6. Other Security Types
-
3.2. Big Data Analytics Market
- 3.2.1. Data Discovery & Visualization
- 3.2.2. Advanced Analytics
-
3.1. Cyber Security Market
Middle East & Africa AI And Cybersecurity Industry Segmentation By Geography
-
1. Middle East
- 1.1. Saudi Arabia
- 1.2. United Arab Emirates
- 1.3. Israel
- 1.4. Qatar
- 1.5. Kuwait
- 1.6. Oman
- 1.7. Bahrain
- 1.8. Jordan
- 1.9. Lebanon

Middle East & Africa AI And Cybersecurity Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 20.40% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Favorable Governmental Policies and Collaborations Undertaken by Technology Enablers in the Region; Growth in Adoption of IoT in Retail and BFSI Sector; Growing End-user Applications and Need for Real-time Analysis
- 3.3. Market Restrains
- 3.3.1. Lack of Standardization for Security of Digital Content
- 3.4. Market Trends
- 3.4.1. Rise in the Government initiatives and scalable IT infrastructure
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Middle East & Africa AI And Cybersecurity Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Component
- 5.1.1. Hardware
- 5.1.2. Software
- 5.1.3. Services
- 5.2. Market Analysis, Insights and Forecast - by End-user Industry
- 5.2.1. IT & Telecom
- 5.2.2. Retail
- 5.2.3. Public & Government institutions
- 5.2.4. BFSI
- 5.2.5. Manufacturing And Construction
- 5.2.6. Healthcare
- 5.2.7. Other End-user Industries
- 5.3. Market Analysis, Insights and Forecast - by Type
- 5.3.1. Cyber Security Market
- 5.3.1.1. Network
- 5.3.1.2. Cloud
- 5.3.1.3. Application
- 5.3.1.4. End-point
- 5.3.1.5. Wireless Network
- 5.3.1.6. Other Security Types
- 5.3.2. Big Data Analytics Market
- 5.3.2.1. Data Discovery & Visualization
- 5.3.2.2. Advanced Analytics
- 5.3.1. Cyber Security Market
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Middle East
- 5.1. Market Analysis, Insights and Forecast - by Component
- 6. South Africa Middle East & Africa AI And Cybersecurity Industry Analysis, Insights and Forecast, 2019-2031
- 7. Sudan Middle East & Africa AI And Cybersecurity Industry Analysis, Insights and Forecast, 2019-2031
- 8. Uganda Middle East & Africa AI And Cybersecurity Industry Analysis, Insights and Forecast, 2019-2031
- 9. Tanzania Middle East & Africa AI And Cybersecurity Industry Analysis, Insights and Forecast, 2019-2031
- 10. Kenya Middle East & Africa AI And Cybersecurity Industry Analysis, Insights and Forecast, 2019-2031
- 11. Rest of Africa Middle East & Africa AI And Cybersecurity Industry Analysis, Insights and Forecast, 2019-2031
- 12. Competitive Analysis
- 12.1. Market Share Analysis 2024
- 12.2. Company Profiles
- 12.2.1 SAS Institute Inc
- 12.2.1.1. Overview
- 12.2.1.2. Products
- 12.2.1.3. SWOT Analysis
- 12.2.1.4. Recent Developments
- 12.2.1.5. Financials (Based on Availability)
- 12.2.2 Paramount Computer Systems LLC
- 12.2.2.1. Overview
- 12.2.2.2. Products
- 12.2.2.3. SWOT Analysis
- 12.2.2.4. Recent Developments
- 12.2.2.5. Financials (Based on Availability)
- 12.2.3 Synapse Technology Corporation
- 12.2.3.1. Overview
- 12.2.3.2. Products
- 12.2.3.3. SWOT Analysis
- 12.2.3.4. Recent Developments
- 12.2.3.5. Financials (Based on Availability)
- 12.2.4 AvidBeam Technologies
- 12.2.4.1. Overview
- 12.2.4.2. Products
- 12.2.4.3. SWOT Analysis
- 12.2.4.4. Recent Developments
- 12.2.4.5. Financials (Based on Availability)
- 12.2.5 FireEye Inc
- 12.2.5.1. Overview
- 12.2.5.2. Products
- 12.2.5.3. SWOT Analysis
- 12.2.5.4. Recent Developments
- 12.2.5.5. Financials (Based on Availability)
- 12.2.6 Trend Micro Inc
- 12.2.6.1. Overview
- 12.2.6.2. Products
- 12.2.6.3. SWOT Analysis
- 12.2.6.4. Recent Developments
- 12.2.6.5. Financials (Based on Availability)
- 12.2.7 Symantec Corporation (Norton LifeLock)
- 12.2.7.1. Overview
- 12.2.7.2. Products
- 12.2.7.3. SWOT Analysis
- 12.2.7.4. Recent Developments
- 12.2.7.5. Financials (Based on Availability)
- 12.2.8 Teradata Corporation
- 12.2.8.1. Overview
- 12.2.8.2. Products
- 12.2.8.3. SWOT Analysis
- 12.2.8.4. Recent Developments
- 12.2.8.5. Financials (Based on Availability)
- 12.2.9 DTS Solutions Inc
- 12.2.9.1. Overview
- 12.2.9.2. Products
- 12.2.9.3. SWOT Analysis
- 12.2.9.4. Recent Developments
- 12.2.9.5. Financials (Based on Availability)
- 12.2.10 Cisco Systems Inc
- 12.2.10.1. Overview
- 12.2.10.2. Products
- 12.2.10.3. SWOT Analysis
- 12.2.10.4. Recent Developments
- 12.2.10.5. Financials (Based on Availability)
- 12.2.11 Microsoft Corporation
- 12.2.11.1. Overview
- 12.2.11.2. Products
- 12.2.11.3. SWOT Analysis
- 12.2.11.4. Recent Developments
- 12.2.11.5. Financials (Based on Availability)
- 12.2.12 QlikTech International AB
- 12.2.12.1. Overview
- 12.2.12.2. Products
- 12.2.12.3. SWOT Analysis
- 12.2.12.4. Recent Developments
- 12.2.12.5. Financials (Based on Availability)
- 12.2.13 TIBCO Software Inc *List Not Exhaustive
- 12.2.13.1. Overview
- 12.2.13.2. Products
- 12.2.13.3. SWOT Analysis
- 12.2.13.4. Recent Developments
- 12.2.13.5. Financials (Based on Availability)
- 12.2.14 Amazon Web Services Inc
- 12.2.14.1. Overview
- 12.2.14.2. Products
- 12.2.14.3. SWOT Analysis
- 12.2.14.4. Recent Developments
- 12.2.14.5. Financials (Based on Availability)
- 12.2.15 NEC Corporation
- 12.2.15.1. Overview
- 12.2.15.2. Products
- 12.2.15.3. SWOT Analysis
- 12.2.15.4. Recent Developments
- 12.2.15.5. Financials (Based on Availability)
- 12.2.16 Nvidia Corporation
- 12.2.16.1. Overview
- 12.2.16.2. Products
- 12.2.16.3. SWOT Analysis
- 12.2.16.4. Recent Developments
- 12.2.16.5. Financials (Based on Availability)
- 12.2.17 Tableau Software LLC (Salesforce com Inc )
- 12.2.17.1. Overview
- 12.2.17.2. Products
- 12.2.17.3. SWOT Analysis
- 12.2.17.4. Recent Developments
- 12.2.17.5. Financials (Based on Availability)
- 12.2.18 SAP SE
- 12.2.18.1. Overview
- 12.2.18.2. Products
- 12.2.18.3. SWOT Analysis
- 12.2.18.4. Recent Developments
- 12.2.18.5. Financials (Based on Availability)
- 12.2.1 SAS Institute Inc
List of Figures
- Figure 1: Middle East & Africa AI And Cybersecurity Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Middle East & Africa AI And Cybersecurity Industry Share (%) by Company 2024
List of Tables
- Table 1: Middle East & Africa AI And Cybersecurity Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Middle East & Africa AI And Cybersecurity Industry Revenue Million Forecast, by Component 2019 & 2032
- Table 3: Middle East & Africa AI And Cybersecurity Industry Revenue Million Forecast, by End-user Industry 2019 & 2032
- Table 4: Middle East & Africa AI And Cybersecurity Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 5: Middle East & Africa AI And Cybersecurity Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 6: Middle East & Africa AI And Cybersecurity Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 7: South Africa Middle East & Africa AI And Cybersecurity Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Sudan Middle East & Africa AI And Cybersecurity Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Uganda Middle East & Africa AI And Cybersecurity Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Tanzania Middle East & Africa AI And Cybersecurity Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Kenya Middle East & Africa AI And Cybersecurity Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Rest of Africa Middle East & Africa AI And Cybersecurity Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Middle East & Africa AI And Cybersecurity Industry Revenue Million Forecast, by Component 2019 & 2032
- Table 14: Middle East & Africa AI And Cybersecurity Industry Revenue Million Forecast, by End-user Industry 2019 & 2032
- Table 15: Middle East & Africa AI And Cybersecurity Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 16: Middle East & Africa AI And Cybersecurity Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 17: Saudi Arabia Middle East & Africa AI And Cybersecurity Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: United Arab Emirates Middle East & Africa AI And Cybersecurity Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 19: Israel Middle East & Africa AI And Cybersecurity Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Qatar Middle East & Africa AI And Cybersecurity Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 21: Kuwait Middle East & Africa AI And Cybersecurity Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Oman Middle East & Africa AI And Cybersecurity Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 23: Bahrain Middle East & Africa AI And Cybersecurity Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Jordan Middle East & Africa AI And Cybersecurity Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 25: Lebanon Middle East & Africa AI And Cybersecurity Industry Revenue (Million) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Middle East & Africa AI And Cybersecurity Industry?
The projected CAGR is approximately 20.40%.
2. Which companies are prominent players in the Middle East & Africa AI And Cybersecurity Industry?
Key companies in the market include SAS Institute Inc, Paramount Computer Systems LLC, Synapse Technology Corporation, AvidBeam Technologies, FireEye Inc, Trend Micro Inc, Symantec Corporation (Norton LifeLock), Teradata Corporation, DTS Solutions Inc, Cisco Systems Inc, Microsoft Corporation, QlikTech International AB, TIBCO Software Inc *List Not Exhaustive, Amazon Web Services Inc, NEC Corporation, Nvidia Corporation, Tableau Software LLC (Salesforce com Inc ), SAP SE.
3. What are the main segments of the Middle East & Africa AI And Cybersecurity Industry?
The market segments include Component, End-user Industry, Type.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Favorable Governmental Policies and Collaborations Undertaken by Technology Enablers in the Region; Growth in Adoption of IoT in Retail and BFSI Sector; Growing End-user Applications and Need for Real-time Analysis.
6. What are the notable trends driving market growth?
Rise in the Government initiatives and scalable IT infrastructure.
7. Are there any restraints impacting market growth?
Lack of Standardization for Security of Digital Content.
8. Can you provide examples of recent developments in the market?
November 2022 - The Saudi Ministry of Finance declared that it permitted two more artificial intelligence companies to operate in the kingdom. QVALON and Faceki thus have business licenses in Saudi Arabia.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Middle East & Africa AI And Cybersecurity Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Middle East & Africa AI And Cybersecurity Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Middle East & Africa AI And Cybersecurity Industry?
To stay informed about further developments, trends, and reports in the Middle East & Africa AI And Cybersecurity Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence