Key Insights
The African organic fertilizer market, valued at $287.13 million in 2025, is poised for significant growth, exhibiting a Compound Annual Growth Rate (CAGR) of 7.90% from 2025 to 2033. This expansion is driven by several key factors. Firstly, a rising awareness of the environmental impact of synthetic fertilizers and the benefits of sustainable agriculture is fueling demand for organic alternatives. Governments across Africa are increasingly promoting organic farming practices through subsidies, awareness campaigns, and supportive policies, further bolstering market growth. Secondly, the burgeoning population and increasing demand for food security are creating a larger market for agricultural inputs, including organic fertilizers. The diverse agricultural landscape, encompassing grains and cereals, pulses and oilseeds, fruits and vegetables, and commercial crops, presents ample opportunities for organic fertilizer manufacturers. The segment breakdown shows a strong demand across various crop types, signifying broad market penetration. Leading companies like Agri Life, International Panacea Limited, and Novozymes are capitalizing on this trend, investing in research and development and expanding their product portfolios to meet the rising demand. However, challenges remain, including high initial investment costs associated with organic fertilizer production, limited awareness in some regions, and logistical hurdles in distribution, particularly in remote areas.
Despite these restraints, the long-term outlook for the African organic fertilizer market remains positive. Continued government support, technological advancements in organic fertilizer production, and increasing consumer preference for organically produced food are expected to drive sustained market growth throughout the forecast period. The market’s segmentation by product type (microorganisms, organic residues) and application type allows for targeted strategies by businesses and a more precise understanding of consumer needs in each area. Focus on improving accessibility and affordability, coupled with strategic partnerships across the value chain, will be crucial for maximizing the market's potential and ensuring sustainable growth in the years to come. The continued development of regional infrastructure and improved distribution networks in key African markets like South Africa, Kenya, and Tanzania will be pivotal in driving future growth.

Africa Organic Fertilizer Industry: A Comprehensive Market Report (2019-2033)
This comprehensive report provides a detailed analysis of the Africa organic fertilizer industry, covering market dynamics, growth trends, key players, and future outlook. With a study period spanning 2019-2033, a base year of 2025, and a forecast period of 2025-2033, this report is an invaluable resource for industry professionals, investors, and stakeholders seeking to understand this dynamic market. The report utilizes the latest data to provide actionable insights into the parent market (Africa Fertilizer Industry) and the child market (Africa Organic Fertilizer Industry).
Value in Million Units
Africa Organic Fertilizer Industry Market Dynamics & Structure
This section analyzes the competitive landscape, technological advancements, regulatory environment, and market trends within the African organic fertilizer industry. The market is characterized by a moderate level of concentration, with several key players vying for market share. Technological innovation is a major driver, with companies continuously developing new products and improving existing ones. However, regulatory frameworks vary across African nations, presenting both opportunities and challenges. The industry faces competition from conventional chemical fertilizers, but the growing awareness of environmental sustainability is pushing adoption of organic alternatives. Mergers and acquisitions (M&A) activity is expected to increase as larger companies seek to consolidate their market position.
- Market Concentration: Moderately concentrated, with top 5 players holding approximately xx% market share in 2024.
- Technological Innovation: Focus on developing biofertilizers, enhanced nutrient delivery systems, and precision application technologies.
- Regulatory Framework: Varies significantly across African nations, impacting market access and product approvals.
- Competitive Substitutes: Conventional chemical fertilizers pose a significant challenge.
- End-User Demographics: Primarily smallholder farmers, with increasing adoption among larger commercial farms.
- M&A Trends: Increased consolidation expected, driven by economies of scale and technological synergy. xx M&A deals projected between 2025 and 2033.
Africa Organic Fertilizer Industry Growth Trends & Insights
The Africa organic fertilizer market has witnessed significant growth in recent years, driven by factors such as increasing awareness of sustainable agriculture practices, government support for organic farming, and rising demand for organic produce. The market is expected to experience a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033), reaching a market size of xx million units by 2033. Adoption rates are projected to increase significantly, driven by technological advancements and government initiatives. Consumer behavior is also shifting, with increasing demand for organically grown food products. The market penetration of organic fertilizers is currently at xx% and is anticipated to reach xx% by 2033.

Dominant Regions, Countries, or Segments in Africa Organic Fertilizer Industry
The market is geographically diverse, with several regions and countries showing strong growth potential. The East African region is projected to be the fastest-growing segment, owing to supportive government policies and a large agricultural sector. Within product types, microorganisms are showing strong growth, driven by increasing awareness of their environmental benefits and efficacy. For application types, grains and cereals account for the largest share, followed by pulses and oilseeds.
- Leading Regions: East Africa, Southern Africa.
- Key Drivers (East Africa): Government support for organic farming, favorable climatic conditions, growing agricultural sector.
- Key Drivers (Southern Africa): Increasing consumer demand for organic produce, investment in agricultural infrastructure.
- Dominant Product Type: Microorganisms (xx% market share in 2024)
- Dominant Application Type: Grains and Cereals (xx% market share in 2024)
Africa Organic Fertilizer Industry Product Landscape
The product landscape is characterized by a range of organic fertilizers, including microorganisms, organic residues, and biofertilizers. Innovations are focused on improving nutrient efficiency, enhancing crop yields, and reducing environmental impact. Many products incorporate advanced technologies such as controlled-release formulations and targeted delivery systems. Unique selling propositions often center on increased efficacy, reduced environmental footprint, and improved crop quality.
Key Drivers, Barriers & Challenges in Africa Organic Fertilizer Industry
Key Drivers:
- Growing awareness of sustainable agriculture.
- Government support for organic farming through subsidies and incentives.
- Rising demand for organic food products.
- Technological advancements in fertilizer production and application.
Key Challenges:
- High cost of organic fertilizers compared to conventional alternatives.
- Limited access to quality organic inputs and technologies for smallholder farmers.
- Lack of awareness among farmers about the benefits of organic fertilizers.
- Inadequate infrastructure for production, distribution, and application of organic fertilizers. This leads to xx% loss in supply chain efficiency in 2024.
Emerging Opportunities in Africa Organic Fertilizer Industry
- Untapped markets in rural areas with high agricultural potential.
- Growing demand for organic fertilizers from commercial farms.
- Opportunities for developing innovative products tailored to specific crops and soil conditions.
- Potential for strategic partnerships between fertilizer producers, agricultural input suppliers, and farmers’ organizations.
Growth Accelerators in the Africa Organic Fertilizer Industry
The long-term growth of the African organic fertilizer industry is likely to be driven by several factors, including increased investment in research and development of new products, expansion of distribution networks to reach more farmers, and greater government support for the sector through policy changes and infrastructure development. Strategic partnerships between local and international companies are also expected to play a crucial role. Technological advancements are expected to play a critical role, including the adoption of precision agriculture techniques and the use of digital tools to improve fertilizer application and management.
Key Players Shaping the Africa Organic Fertilizer Industry Market
- Agri Life
- International Panacea Limited
- Camson Bio Technologies Limited
- Biomax
- Company C
- Bio Prota
- Rizobacter Argentina SA
- T Stanes & Company Limited
- Novozymes AS
- MBFI
Notable Milestones in Africa Organic Fertilizer Industry Sector
- September 2022: Rizobacter partnered with Marrone Bio-Innovations (MBI) and Bioceres Crop Solutions, expanding its bioprotection product portfolio in Africa under the ProFarm brand. This significantly enhanced their market reach and product offerings.
- September 2022: Agri Digitale's webinar highlighted the surge in fertilizer prices and advocated for increased local organic fertilizer production in Africa, influencing policy discussions and investment.
- June 2021: Symborg launched Qlimax, a prebiotic soil energizer, adding a valuable product to the market and boosting soil health solutions.
In-Depth Africa Organic Fertilizer Industry Market Outlook
The Africa organic fertilizer market presents significant growth potential driven by increasing demand for sustainable agricultural practices, rising consumer awareness of organic products, and supportive government policies. Strategic investments in research and development, expansion of distribution networks, and collaborations between stakeholders are expected to unlock further market opportunities. The market’s future success hinges on addressing challenges related to cost, accessibility, and infrastructural limitations, especially for smallholder farmers. The overall outlook remains positive, indicating considerable growth and investment opportunities in the coming years.
Africa Organic Fertilizer Industry Segmentation
- 1. Production Analysis
- 2. Consumption Analysis
- 3. Import Market Analysis (Value & Volume)
- 4. Export Market Analysis (Value & Volume)
- 5. Price Trend Analysis
Africa Organic Fertilizer Industry Segmentation By Geography
-
1. Africa
- 1.1. Nigeria
- 1.2. South Africa
- 1.3. Egypt
- 1.4. Kenya
- 1.5. Ethiopia
- 1.6. Morocco
- 1.7. Ghana
- 1.8. Algeria
- 1.9. Tanzania
- 1.10. Ivory Coast

Africa Organic Fertilizer Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 7.90% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Decreasing Per Capita Arable Land; Increased Demand for Food
- 3.3. Market Restrains
- 3.3.1. High Initial Investments; Requirement of Precision Agriculture
- 3.4. Market Trends
- 3.4.1. Popularity for the Organic Farming Drives the Market
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Africa Organic Fertilizer Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Production Analysis
- 5.2. Market Analysis, Insights and Forecast - by Consumption Analysis
- 5.3. Market Analysis, Insights and Forecast - by Import Market Analysis (Value & Volume)
- 5.4. Market Analysis, Insights and Forecast - by Export Market Analysis (Value & Volume)
- 5.5. Market Analysis, Insights and Forecast - by Price Trend Analysis
- 5.6. Market Analysis, Insights and Forecast - by Region
- 5.6.1. Africa
- 5.1. Market Analysis, Insights and Forecast - by Production Analysis
- 6. South Africa Africa Organic Fertilizer Industry Analysis, Insights and Forecast, 2019-2031
- 7. Sudan Africa Organic Fertilizer Industry Analysis, Insights and Forecast, 2019-2031
- 8. Uganda Africa Organic Fertilizer Industry Analysis, Insights and Forecast, 2019-2031
- 9. Tanzania Africa Organic Fertilizer Industry Analysis, Insights and Forecast, 2019-2031
- 10. Kenya Africa Organic Fertilizer Industry Analysis, Insights and Forecast, 2019-2031
- 11. Rest of Africa Africa Organic Fertilizer Industry Analysis, Insights and Forecast, 2019-2031
- 12. Competitive Analysis
- 12.1. Market Share Analysis 2024
- 12.2. Company Profiles
- 12.2.1 Agri Life
- 12.2.1.1. Overview
- 12.2.1.2. Products
- 12.2.1.3. SWOT Analysis
- 12.2.1.4. Recent Developments
- 12.2.1.5. Financials (Based on Availability)
- 12.2.2 International Panaacea Limited
- 12.2.2.1. Overview
- 12.2.2.2. Products
- 12.2.2.3. SWOT Analysis
- 12.2.2.4. Recent Developments
- 12.2.2.5. Financials (Based on Availability)
- 12.2.3 Camson Bio Technologies Limited
- 12.2.3.1. Overview
- 12.2.3.2. Products
- 12.2.3.3. SWOT Analysis
- 12.2.3.4. Recent Developments
- 12.2.3.5. Financials (Based on Availability)
- 12.2.4 Biomax
- 12.2.4.1. Overview
- 12.2.4.2. Products
- 12.2.4.3. SWOT Analysis
- 12.2.4.4. Recent Developments
- 12.2.4.5. Financials (Based on Availability)
- 12.2.5 Company C
- 12.2.5.1. Overview
- 12.2.5.2. Products
- 12.2.5.3. SWOT Analysis
- 12.2.5.4. Recent Developments
- 12.2.5.5. Financials (Based on Availability)
- 12.2.6 Bio Prota
- 12.2.6.1. Overview
- 12.2.6.2. Products
- 12.2.6.3. SWOT Analysis
- 12.2.6.4. Recent Developments
- 12.2.6.5. Financials (Based on Availability)
- 12.2.7 Rizobacter Argentina SA
- 12.2.7.1. Overview
- 12.2.7.2. Products
- 12.2.7.3. SWOT Analysis
- 12.2.7.4. Recent Developments
- 12.2.7.5. Financials (Based on Availability)
- 12.2.8 T Stanes & Company Limited
- 12.2.8.1. Overview
- 12.2.8.2. Products
- 12.2.8.3. SWOT Analysis
- 12.2.8.4. Recent Developments
- 12.2.8.5. Financials (Based on Availability)
- 12.2.9 Novozymes AS
- 12.2.9.1. Overview
- 12.2.9.2. Products
- 12.2.9.3. SWOT Analysis
- 12.2.9.4. Recent Developments
- 12.2.9.5. Financials (Based on Availability)
- 12.2.10 MBFI
- 12.2.10.1. Overview
- 12.2.10.2. Products
- 12.2.10.3. SWOT Analysis
- 12.2.10.4. Recent Developments
- 12.2.10.5. Financials (Based on Availability)
- 12.2.1 Agri Life
List of Figures
- Figure 1: Africa Organic Fertilizer Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Africa Organic Fertilizer Industry Share (%) by Company 2024
List of Tables
- Table 1: Africa Organic Fertilizer Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Africa Organic Fertilizer Industry Volume Kiloton Forecast, by Region 2019 & 2032
- Table 3: Africa Organic Fertilizer Industry Revenue Million Forecast, by Production Analysis 2019 & 2032
- Table 4: Africa Organic Fertilizer Industry Volume Kiloton Forecast, by Production Analysis 2019 & 2032
- Table 5: Africa Organic Fertilizer Industry Revenue Million Forecast, by Consumption Analysis 2019 & 2032
- Table 6: Africa Organic Fertilizer Industry Volume Kiloton Forecast, by Consumption Analysis 2019 & 2032
- Table 7: Africa Organic Fertilizer Industry Revenue Million Forecast, by Import Market Analysis (Value & Volume) 2019 & 2032
- Table 8: Africa Organic Fertilizer Industry Volume Kiloton Forecast, by Import Market Analysis (Value & Volume) 2019 & 2032
- Table 9: Africa Organic Fertilizer Industry Revenue Million Forecast, by Export Market Analysis (Value & Volume) 2019 & 2032
- Table 10: Africa Organic Fertilizer Industry Volume Kiloton Forecast, by Export Market Analysis (Value & Volume) 2019 & 2032
- Table 11: Africa Organic Fertilizer Industry Revenue Million Forecast, by Price Trend Analysis 2019 & 2032
- Table 12: Africa Organic Fertilizer Industry Volume Kiloton Forecast, by Price Trend Analysis 2019 & 2032
- Table 13: Africa Organic Fertilizer Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 14: Africa Organic Fertilizer Industry Volume Kiloton Forecast, by Region 2019 & 2032
- Table 15: Africa Organic Fertilizer Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 16: Africa Organic Fertilizer Industry Volume Kiloton Forecast, by Country 2019 & 2032
- Table 17: South Africa Africa Organic Fertilizer Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: South Africa Africa Organic Fertilizer Industry Volume (Kiloton) Forecast, by Application 2019 & 2032
- Table 19: Sudan Africa Organic Fertilizer Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Sudan Africa Organic Fertilizer Industry Volume (Kiloton) Forecast, by Application 2019 & 2032
- Table 21: Uganda Africa Organic Fertilizer Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Uganda Africa Organic Fertilizer Industry Volume (Kiloton) Forecast, by Application 2019 & 2032
- Table 23: Tanzania Africa Organic Fertilizer Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Tanzania Africa Organic Fertilizer Industry Volume (Kiloton) Forecast, by Application 2019 & 2032
- Table 25: Kenya Africa Organic Fertilizer Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Kenya Africa Organic Fertilizer Industry Volume (Kiloton) Forecast, by Application 2019 & 2032
- Table 27: Rest of Africa Africa Organic Fertilizer Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 28: Rest of Africa Africa Organic Fertilizer Industry Volume (Kiloton) Forecast, by Application 2019 & 2032
- Table 29: Africa Organic Fertilizer Industry Revenue Million Forecast, by Production Analysis 2019 & 2032
- Table 30: Africa Organic Fertilizer Industry Volume Kiloton Forecast, by Production Analysis 2019 & 2032
- Table 31: Africa Organic Fertilizer Industry Revenue Million Forecast, by Consumption Analysis 2019 & 2032
- Table 32: Africa Organic Fertilizer Industry Volume Kiloton Forecast, by Consumption Analysis 2019 & 2032
- Table 33: Africa Organic Fertilizer Industry Revenue Million Forecast, by Import Market Analysis (Value & Volume) 2019 & 2032
- Table 34: Africa Organic Fertilizer Industry Volume Kiloton Forecast, by Import Market Analysis (Value & Volume) 2019 & 2032
- Table 35: Africa Organic Fertilizer Industry Revenue Million Forecast, by Export Market Analysis (Value & Volume) 2019 & 2032
- Table 36: Africa Organic Fertilizer Industry Volume Kiloton Forecast, by Export Market Analysis (Value & Volume) 2019 & 2032
- Table 37: Africa Organic Fertilizer Industry Revenue Million Forecast, by Price Trend Analysis 2019 & 2032
- Table 38: Africa Organic Fertilizer Industry Volume Kiloton Forecast, by Price Trend Analysis 2019 & 2032
- Table 39: Africa Organic Fertilizer Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 40: Africa Organic Fertilizer Industry Volume Kiloton Forecast, by Country 2019 & 2032
- Table 41: Nigeria Africa Organic Fertilizer Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 42: Nigeria Africa Organic Fertilizer Industry Volume (Kiloton) Forecast, by Application 2019 & 2032
- Table 43: South Africa Africa Organic Fertilizer Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 44: South Africa Africa Organic Fertilizer Industry Volume (Kiloton) Forecast, by Application 2019 & 2032
- Table 45: Egypt Africa Organic Fertilizer Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 46: Egypt Africa Organic Fertilizer Industry Volume (Kiloton) Forecast, by Application 2019 & 2032
- Table 47: Kenya Africa Organic Fertilizer Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 48: Kenya Africa Organic Fertilizer Industry Volume (Kiloton) Forecast, by Application 2019 & 2032
- Table 49: Ethiopia Africa Organic Fertilizer Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 50: Ethiopia Africa Organic Fertilizer Industry Volume (Kiloton) Forecast, by Application 2019 & 2032
- Table 51: Morocco Africa Organic Fertilizer Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 52: Morocco Africa Organic Fertilizer Industry Volume (Kiloton) Forecast, by Application 2019 & 2032
- Table 53: Ghana Africa Organic Fertilizer Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 54: Ghana Africa Organic Fertilizer Industry Volume (Kiloton) Forecast, by Application 2019 & 2032
- Table 55: Algeria Africa Organic Fertilizer Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 56: Algeria Africa Organic Fertilizer Industry Volume (Kiloton) Forecast, by Application 2019 & 2032
- Table 57: Tanzania Africa Organic Fertilizer Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 58: Tanzania Africa Organic Fertilizer Industry Volume (Kiloton) Forecast, by Application 2019 & 2032
- Table 59: Ivory Coast Africa Organic Fertilizer Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 60: Ivory Coast Africa Organic Fertilizer Industry Volume (Kiloton) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Africa Organic Fertilizer Industry?
The projected CAGR is approximately 7.90%.
2. Which companies are prominent players in the Africa Organic Fertilizer Industry?
Key companies in the market include Agri Life, International Panaacea Limited, Camson Bio Technologies Limited, Biomax, Company C, Bio Prota, Rizobacter Argentina SA, T Stanes & Company Limited, Novozymes AS, MBFI.
3. What are the main segments of the Africa Organic Fertilizer Industry?
The market segments include Production Analysis, Consumption Analysis, Import Market Analysis (Value & Volume), Export Market Analysis (Value & Volume), Price Trend Analysis.
4. Can you provide details about the market size?
The market size is estimated to be USD 287.13 Million as of 2022.
5. What are some drivers contributing to market growth?
Decreasing Per Capita Arable Land; Increased Demand for Food.
6. What are the notable trends driving market growth?
Popularity for the Organic Farming Drives the Market.
7. Are there any restraints impacting market growth?
High Initial Investments; Requirement of Precision Agriculture.
8. Can you provide examples of recent developments in the market?
September 2022: Rizobacter has partnered with Marrone Bio-Innovations (MBI) to the Bioceres Crop Solutions, to its portfolio of bio protection and plant health products with Rizobacter's growing line. The full range of Marrone products will be rebranded under the ProFarm name in North America, Europe, and Africa.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in Kiloton.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Africa Organic Fertilizer Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Africa Organic Fertilizer Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Africa Organic Fertilizer Industry?
To stay informed about further developments, trends, and reports in the Africa Organic Fertilizer Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence