Key Insights
The converted flexible packaging market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 5.79% from 2025 to 2033. This expansion is driven by several key factors. The increasing demand for convenient and lightweight packaging across various sectors, including food & beverage, pharmaceuticals, and retail, is a major catalyst. E-commerce growth fuels the need for tamper-evident and protective packaging solutions, further boosting market demand. Furthermore, advancements in material science, leading to the development of sustainable and recyclable flexible packaging options, are shaping market trends. The shift towards eco-friendly packaging aligns with growing consumer awareness of environmental issues and stringent government regulations, creating opportunities for manufacturers offering biodegradable and compostable alternatives. However, fluctuations in raw material prices and concerns regarding the recyclability of certain packaging materials present challenges to market growth.
Converted Flexible Packaging Industry Market Size (In Billion)
Segmentation analysis reveals that the plastic film segment currently dominates the market due to its versatility and cost-effectiveness. However, the paper and aluminum foil segments are anticipated to witness significant growth driven by the increasing adoption of sustainable packaging solutions. Within applications, the food and beverage sector remains the largest consumer of converted flexible packaging, followed by retail and pharmaceuticals. Geographically, North America and Europe currently hold significant market shares, but the Asia-Pacific region is projected to exhibit the highest growth rate in the forecast period, driven by expanding economies and rising consumer spending in countries like China and India. Key players such as Sonoco Products Company, Amcor Plc, and Constantia Flexibles Group GmbH are leveraging their technological capabilities and strategic partnerships to capitalize on market opportunities and consolidate their positions within the competitive landscape.
Converted Flexible Packaging Industry Company Market Share
Converted Flexible Packaging Industry Market Report: 2019-2033
This comprehensive report provides a detailed analysis of the converted flexible packaging industry, offering invaluable insights for businesses, investors, and industry professionals. With a focus on market dynamics, growth trends, and future opportunities, this report covers the period from 2019 to 2033, using 2025 as the base year. The report segments the market by material (plastic film, paper, aluminum foil, other materials) and application (retail, food & beverage, pharmaceutical, non-food, other applications), providing a granular understanding of this dynamic sector.
Converted Flexible Packaging Industry Market Dynamics & Structure
The converted flexible packaging market is characterized by a moderately concentrated landscape, with several large multinational players and a significant number of smaller regional players. Market share is influenced by technological innovation, stringent regulatory frameworks (especially regarding sustainability and food safety), and the availability of competitive substitutes, such as rigid packaging. End-user demographics, notably the growth of e-commerce and changing consumer preferences for convenience and sustainability, significantly shape market demand. Mergers and acquisitions (M&A) activity has been notable, driving consolidation and influencing market structure.
- Market Concentration: The top five players hold approximately xx% of the global market share in 2025 (estimated).
- Technological Innovation: Focus on lightweighting, improved barrier properties, and sustainable materials is driving innovation. However, high R&D costs and complex regulatory approvals pose barriers to entry.
- Regulatory Landscape: Stringent food safety regulations and growing environmental concerns are influencing material selection and packaging design.
- Competitive Substitutes: Rigid packaging and alternative sustainable solutions pose competition.
- M&A Activity: The period 2019-2024 saw approximately xx M&A deals, with an estimated total value of xx Million.
Converted Flexible Packaging Industry Growth Trends & Insights
The global converted flexible packaging market experienced substantial growth during the historical period (2019-2024), driven by factors such as the rising demand for convenience foods, the growth of e-commerce, and increasing preference for lightweight and sustainable packaging solutions. The market size is projected to reach xx Million in 2025, expanding at a Compound Annual Growth Rate (CAGR) of xx% from 2025 to 2033. This expansion is fueled by technological advancements such as improved barrier materials and flexible printing techniques, leading to increased adoption rates across various end-use sectors. Consumer behavior shifts towards eco-friendly and convenient packaging further propel market growth. Technological disruptions, such as advancements in flexible electronics, also provide exciting opportunities. Market penetration within developing economies offers significant growth potential.
Dominant Regions, Countries, or Segments in Converted Flexible Packaging Industry
The North American and European regions dominated the converted flexible packaging market during the historical period, driven by strong demand from the food and beverage, pharmaceutical, and retail sectors. However, the Asia-Pacific region is poised for significant growth, fueled by rapid economic expansion and increasing consumer spending. Within material segments, plastic film holds the largest market share due to its versatility and cost-effectiveness. However, growing environmental concerns are driving increased adoption of paper and other sustainable alternatives. By application, the food and beverage sector constitutes the largest segment due to its significant volume of packaging requirements.
Key Drivers:
- North America & Europe: Strong existing infrastructure, established regulatory frameworks, and high consumer spending.
- Asia-Pacific: Rapid economic growth, rising disposable incomes, and a growing middle class.
- Plastic Film: Versatility, cost-effectiveness, and established manufacturing capabilities.
- Food & Beverage: High demand for convenient and shelf-stable food products.
Dominance Factors:
- Region-Specific Factors: Strong existing infrastructure and well-established supply chains.
- Material-Specific Factors: Cost-effectiveness, versatility, and ease of processing.
- Application-Specific Factors: High consumption patterns and significant packaging requirements.
Converted Flexible Packaging Industry Product Landscape
The converted flexible packaging industry is a dynamic sector characterized by relentless innovation aimed at creating packaging solutions that are not only protective and convenient but also environmentally responsible. A primary focus is on enhancing barrier properties to extend shelf life and maintain product integrity, while simultaneously exploring advanced materials to improve recyclability and significantly reduce material usage. The industry is witnessing a strong embrace of novel materials, including biodegradable and compostable polymers, directly responding to escalating global sustainability concerns. Furthermore, cutting-edge printing technologies are enabling highly customized designs and significantly boosting brand visibility through vibrant graphics and intricate detailing. Critical performance metrics such as superior oxygen and moisture barriers, crucial for extending product shelf life, are paramount in dictating product selection and market adoption. The unique selling propositions resonating with consumers and businesses alike encompass enhanced functionality, sophisticated aesthetics, and demonstrable sustainable attributes, positioning flexible packaging as a forward-thinking choice.
Key Drivers, Barriers & Challenges in Converted Flexible Packaging Industry
Key Drivers: The market is propelled by the ever-increasing global demand for convenient, portable, and shelf-stable food and beverage products. The rapid expansion of e-commerce further fuels this demand, requiring robust and adaptable packaging. Significant technological advancements are continuously improving barrier capabilities and making flexible packaging more recyclable. Coupled with this, rising disposable incomes in developing economies are expanding the consumer base for premium and convenience-oriented packaged goods.
Key Challenges & Restraints: The industry grapples with inherent volatility in raw material prices, which can impact profitability. Increasingly stringent environmental regulations globally necessitate continuous investment in compliance and sustainable alternatives. Escalating transportation costs and logistical complexities are leading to potential supply chain disruptions, with estimates suggesting an impact of approximately 15% on market growth in 2025. Intense competition from established and emerging alternative packaging solutions, including rigid formats and novel materials, presents a constant challenge. Furthermore, public and regulatory scrutiny regarding the environmental impact of traditional plastic packaging continues to be a significant concern, driving the need for more sustainable solutions.
Emerging Opportunities in Converted Flexible Packaging Industry
The burgeoning global demand for sustainable and eco-friendly packaging solutions represents a vast and immediate opportunity for the converted flexible packaging industry. The ongoing development and adoption of innovative materials like advanced biodegradable and compostable polymers, alongside significant advancements in recycling technologies, are poised to be major growth catalysts. Untapped markets in developing economies, particularly in regions experiencing rapid population growth and a substantial rise in disposable incomes, offer considerable potential for market expansion and penetration. Beyond traditional applications, emerging areas such as flexible electronics, advanced medical packaging, and the integration of smart packaging technologies with embedded sensors and indicators are opening up entirely new and exciting market scopes.
Growth Accelerators in the Converted Flexible Packaging Industry
Technological advancements in materials science and printing technologies are key growth catalysts. Strategic partnerships between packaging companies and brand owners promote the adoption of innovative solutions. The focus on sustainability is driving the development of eco-friendly packaging solutions, creating significant growth prospects. Expansion into new geographic markets and untapped applications will also fuel industry expansion.
Key Players Shaping the Converted Flexible Packaging Industry Market
- Sonoco Products Company
- Transcontinental Inc.
- Constantia Flexibles Group GmbH
- ProAmpac
- Bischof + Klein SE & Co KG
- Amcor Plc
- Honeywell International Incorporated
- Graphic Packaging Holding Company
- Oracle Packaging Inc (Tekni-Plex Inc)
- Sealed Air Corporation
Notable Milestones in Converted Flexible Packaging Industry Sector
- April 2022: Sonoco Products Company strategically acquired a one-third stake in Sonoco do Brasil Participacoes, Ltda, a Brazilian flexible packaging joint venture. This move significantly bolstered Sonoco's operational presence and market share within the dynamic South American region.
- August 2022: Amcor PLC successfully completed the acquisition of a key flexible packaging manufacturing plant located in the Czech Republic. This acquisition served to enhance Amcor's production capacity and strengthen its strategic footprint across the European continent.
In-Depth Converted Flexible Packaging Industry Market Outlook
The converted flexible packaging market is poised for continued growth, driven by technological innovation, sustainability initiatives, and expanding consumer demand. Strategic partnerships and market expansion into developing economies will play a crucial role in shaping the future landscape. Companies focusing on sustainable materials and advanced packaging solutions are well-positioned to capitalize on emerging opportunities and capture significant market share. The focus on lightweighting and improved barrier properties will continue to be key drivers of product development and market evolution.
Converted Flexible Packaging Industry Segmentation
-
1. Material
- 1.1. Plastic Film
- 1.2. Paper
- 1.3. Aluminum Foil
- 1.4. Other Materials
-
2. Application
- 2.1. Retail
- 2.2. Food & Beverage
- 2.3. Pharmaceutical
- 2.4. Non-Food
- 2.5. Other Applications
Converted Flexible Packaging Industry Segmentation By Geography
- 1. North America
- 2. Europe
- 3. Asia Pacific
- 4. Rest of the World
Converted Flexible Packaging Industry Regional Market Share
Geographic Coverage of Converted Flexible Packaging Industry
Converted Flexible Packaging Industry REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 5.79% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Augmented Demand for Convenient Packaging; Need for Longer Shelf Life and Changing Lifestyles
- 3.3. Market Restrains
- 3.3.1. Concerns about the Environment and Recycling
- 3.4. Market Trends
- 3.4.1. Food & Beverage to Drive Growth in the Converted Flexible Packaging Market
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Converted Flexible Packaging Industry Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Material
- 5.1.1. Plastic Film
- 5.1.2. Paper
- 5.1.3. Aluminum Foil
- 5.1.4. Other Materials
- 5.2. Market Analysis, Insights and Forecast - by Application
- 5.2.1. Retail
- 5.2.2. Food & Beverage
- 5.2.3. Pharmaceutical
- 5.2.4. Non-Food
- 5.2.5. Other Applications
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.3.2. Europe
- 5.3.3. Asia Pacific
- 5.3.4. Rest of the World
- 5.1. Market Analysis, Insights and Forecast - by Material
- 6. North America Converted Flexible Packaging Industry Analysis, Insights and Forecast, 2020-2032
- 6.1. Market Analysis, Insights and Forecast - by Material
- 6.1.1. Plastic Film
- 6.1.2. Paper
- 6.1.3. Aluminum Foil
- 6.1.4. Other Materials
- 6.2. Market Analysis, Insights and Forecast - by Application
- 6.2.1. Retail
- 6.2.2. Food & Beverage
- 6.2.3. Pharmaceutical
- 6.2.4. Non-Food
- 6.2.5. Other Applications
- 6.1. Market Analysis, Insights and Forecast - by Material
- 7. Europe Converted Flexible Packaging Industry Analysis, Insights and Forecast, 2020-2032
- 7.1. Market Analysis, Insights and Forecast - by Material
- 7.1.1. Plastic Film
- 7.1.2. Paper
- 7.1.3. Aluminum Foil
- 7.1.4. Other Materials
- 7.2. Market Analysis, Insights and Forecast - by Application
- 7.2.1. Retail
- 7.2.2. Food & Beverage
- 7.2.3. Pharmaceutical
- 7.2.4. Non-Food
- 7.2.5. Other Applications
- 7.1. Market Analysis, Insights and Forecast - by Material
- 8. Asia Pacific Converted Flexible Packaging Industry Analysis, Insights and Forecast, 2020-2032
- 8.1. Market Analysis, Insights and Forecast - by Material
- 8.1.1. Plastic Film
- 8.1.2. Paper
- 8.1.3. Aluminum Foil
- 8.1.4. Other Materials
- 8.2. Market Analysis, Insights and Forecast - by Application
- 8.2.1. Retail
- 8.2.2. Food & Beverage
- 8.2.3. Pharmaceutical
- 8.2.4. Non-Food
- 8.2.5. Other Applications
- 8.1. Market Analysis, Insights and Forecast - by Material
- 9. Rest of the World Converted Flexible Packaging Industry Analysis, Insights and Forecast, 2020-2032
- 9.1. Market Analysis, Insights and Forecast - by Material
- 9.1.1. Plastic Film
- 9.1.2. Paper
- 9.1.3. Aluminum Foil
- 9.1.4. Other Materials
- 9.2. Market Analysis, Insights and Forecast - by Application
- 9.2.1. Retail
- 9.2.2. Food & Beverage
- 9.2.3. Pharmaceutical
- 9.2.4. Non-Food
- 9.2.5. Other Applications
- 9.1. Market Analysis, Insights and Forecast - by Material
- 10. Competitive Analysis
- 10.1. Global Market Share Analysis 2025
- 10.2. Company Profiles
- 10.2.1 Sonoco Products Company
- 10.2.1.1. Overview
- 10.2.1.2. Products
- 10.2.1.3. SWOT Analysis
- 10.2.1.4. Recent Developments
- 10.2.1.5. Financials (Based on Availability)
- 10.2.2 Transcontinental Inc
- 10.2.2.1. Overview
- 10.2.2.2. Products
- 10.2.2.3. SWOT Analysis
- 10.2.2.4. Recent Developments
- 10.2.2.5. Financials (Based on Availability)
- 10.2.3 Constantia Flexibles Group GmbH
- 10.2.3.1. Overview
- 10.2.3.2. Products
- 10.2.3.3. SWOT Analysis
- 10.2.3.4. Recent Developments
- 10.2.3.5. Financials (Based on Availability)
- 10.2.4 ProAmpac
- 10.2.4.1. Overview
- 10.2.4.2. Products
- 10.2.4.3. SWOT Analysis
- 10.2.4.4. Recent Developments
- 10.2.4.5. Financials (Based on Availability)
- 10.2.5 Bischof + Klein SE & Co KG
- 10.2.5.1. Overview
- 10.2.5.2. Products
- 10.2.5.3. SWOT Analysis
- 10.2.5.4. Recent Developments
- 10.2.5.5. Financials (Based on Availability)
- 10.2.6 Amcor Plc
- 10.2.6.1. Overview
- 10.2.6.2. Products
- 10.2.6.3. SWOT Analysis
- 10.2.6.4. Recent Developments
- 10.2.6.5. Financials (Based on Availability)
- 10.2.7 Honeywell International Incorporated
- 10.2.7.1. Overview
- 10.2.7.2. Products
- 10.2.7.3. SWOT Analysis
- 10.2.7.4. Recent Developments
- 10.2.7.5. Financials (Based on Availability)
- 10.2.8 Graphics Packaging Holding Company
- 10.2.8.1. Overview
- 10.2.8.2. Products
- 10.2.8.3. SWOT Analysis
- 10.2.8.4. Recent Developments
- 10.2.8.5. Financials (Based on Availability)
- 10.2.9 Oracle Packaging Inc (Tekni-Plex Inc )
- 10.2.9.1. Overview
- 10.2.9.2. Products
- 10.2.9.3. SWOT Analysis
- 10.2.9.4. Recent Developments
- 10.2.9.5. Financials (Based on Availability)
- 10.2.10 Sealed Air Corporation
- 10.2.10.1. Overview
- 10.2.10.2. Products
- 10.2.10.3. SWOT Analysis
- 10.2.10.4. Recent Developments
- 10.2.10.5. Financials (Based on Availability)
- 10.2.1 Sonoco Products Company
List of Figures
- Figure 1: Global Converted Flexible Packaging Industry Revenue Breakdown (Million, %) by Region 2025 & 2033
- Figure 2: North America Converted Flexible Packaging Industry Revenue (Million), by Material 2025 & 2033
- Figure 3: North America Converted Flexible Packaging Industry Revenue Share (%), by Material 2025 & 2033
- Figure 4: North America Converted Flexible Packaging Industry Revenue (Million), by Application 2025 & 2033
- Figure 5: North America Converted Flexible Packaging Industry Revenue Share (%), by Application 2025 & 2033
- Figure 6: North America Converted Flexible Packaging Industry Revenue (Million), by Country 2025 & 2033
- Figure 7: North America Converted Flexible Packaging Industry Revenue Share (%), by Country 2025 & 2033
- Figure 8: Europe Converted Flexible Packaging Industry Revenue (Million), by Material 2025 & 2033
- Figure 9: Europe Converted Flexible Packaging Industry Revenue Share (%), by Material 2025 & 2033
- Figure 10: Europe Converted Flexible Packaging Industry Revenue (Million), by Application 2025 & 2033
- Figure 11: Europe Converted Flexible Packaging Industry Revenue Share (%), by Application 2025 & 2033
- Figure 12: Europe Converted Flexible Packaging Industry Revenue (Million), by Country 2025 & 2033
- Figure 13: Europe Converted Flexible Packaging Industry Revenue Share (%), by Country 2025 & 2033
- Figure 14: Asia Pacific Converted Flexible Packaging Industry Revenue (Million), by Material 2025 & 2033
- Figure 15: Asia Pacific Converted Flexible Packaging Industry Revenue Share (%), by Material 2025 & 2033
- Figure 16: Asia Pacific Converted Flexible Packaging Industry Revenue (Million), by Application 2025 & 2033
- Figure 17: Asia Pacific Converted Flexible Packaging Industry Revenue Share (%), by Application 2025 & 2033
- Figure 18: Asia Pacific Converted Flexible Packaging Industry Revenue (Million), by Country 2025 & 2033
- Figure 19: Asia Pacific Converted Flexible Packaging Industry Revenue Share (%), by Country 2025 & 2033
- Figure 20: Rest of the World Converted Flexible Packaging Industry Revenue (Million), by Material 2025 & 2033
- Figure 21: Rest of the World Converted Flexible Packaging Industry Revenue Share (%), by Material 2025 & 2033
- Figure 22: Rest of the World Converted Flexible Packaging Industry Revenue (Million), by Application 2025 & 2033
- Figure 23: Rest of the World Converted Flexible Packaging Industry Revenue Share (%), by Application 2025 & 2033
- Figure 24: Rest of the World Converted Flexible Packaging Industry Revenue (Million), by Country 2025 & 2033
- Figure 25: Rest of the World Converted Flexible Packaging Industry Revenue Share (%), by Country 2025 & 2033
List of Tables
- Table 1: Global Converted Flexible Packaging Industry Revenue Million Forecast, by Material 2020 & 2033
- Table 2: Global Converted Flexible Packaging Industry Revenue Million Forecast, by Application 2020 & 2033
- Table 3: Global Converted Flexible Packaging Industry Revenue Million Forecast, by Region 2020 & 2033
- Table 4: Global Converted Flexible Packaging Industry Revenue Million Forecast, by Material 2020 & 2033
- Table 5: Global Converted Flexible Packaging Industry Revenue Million Forecast, by Application 2020 & 2033
- Table 6: Global Converted Flexible Packaging Industry Revenue Million Forecast, by Country 2020 & 2033
- Table 7: Global Converted Flexible Packaging Industry Revenue Million Forecast, by Material 2020 & 2033
- Table 8: Global Converted Flexible Packaging Industry Revenue Million Forecast, by Application 2020 & 2033
- Table 9: Global Converted Flexible Packaging Industry Revenue Million Forecast, by Country 2020 & 2033
- Table 10: Global Converted Flexible Packaging Industry Revenue Million Forecast, by Material 2020 & 2033
- Table 11: Global Converted Flexible Packaging Industry Revenue Million Forecast, by Application 2020 & 2033
- Table 12: Global Converted Flexible Packaging Industry Revenue Million Forecast, by Country 2020 & 2033
- Table 13: Global Converted Flexible Packaging Industry Revenue Million Forecast, by Material 2020 & 2033
- Table 14: Global Converted Flexible Packaging Industry Revenue Million Forecast, by Application 2020 & 2033
- Table 15: Global Converted Flexible Packaging Industry Revenue Million Forecast, by Country 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Converted Flexible Packaging Industry?
The projected CAGR is approximately 5.79%.
2. Which companies are prominent players in the Converted Flexible Packaging Industry?
Key companies in the market include Sonoco Products Company, Transcontinental Inc, Constantia Flexibles Group GmbH, ProAmpac, Bischof + Klein SE & Co KG, Amcor Plc, Honeywell International Incorporated, Graphics Packaging Holding Company, Oracle Packaging Inc (Tekni-Plex Inc ), Sealed Air Corporation.
3. What are the main segments of the Converted Flexible Packaging Industry?
The market segments include Material , Application.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Augmented Demand for Convenient Packaging; Need for Longer Shelf Life and Changing Lifestyles.
6. What are the notable trends driving market growth?
Food & Beverage to Drive Growth in the Converted Flexible Packaging Market.
7. Are there any restraints impacting market growth?
Concerns about the Environment and Recycling.
8. Can you provide examples of recent developments in the market?
August 2022 - Amcor PLC has announced the completion of its acquisition of flexible packaging plant in the Czech Republic. The site's strategic location immediately enhances Amcor's ability to meet strong demand and customer growth in the flexible packaging network in Europe.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Converted Flexible Packaging Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Converted Flexible Packaging Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Converted Flexible Packaging Industry?
To stay informed about further developments, trends, and reports in the Converted Flexible Packaging Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence