Key Insights
The European printed packaging market, valued at approximately €[Estimate based on XX million and market trends; a reasonable estimate might be between €50-80 billion in 2025] in 2025, is projected to experience steady growth with a compound annual growth rate (CAGR) of 4.20% from 2025 to 2033. This growth is fueled by several key drivers. The increasing e-commerce sector demands robust and attractive packaging solutions for efficient delivery and brand presentation. Furthermore, the rising consumer preference for convenient and sustainable packaging options is driving innovation in materials and printing techniques, with a notable increase in demand for recyclable and biodegradable alternatives. Growth is also spurred by advancements in printing technologies such as inkjet and flexography, offering greater customization and cost-effectiveness. However, fluctuating raw material prices, particularly paper and ink, pose a significant challenge. Stricter environmental regulations across Europe also present both an opportunity (to innovate in sustainable packaging) and a constraint (increased compliance costs). The market is segmented by country (with Germany, UK, and France leading), printing type (offset lithography maintaining a substantial share, but with growth in digital printing technologies), and product type (corrugated and solid fiber packaging dominating, followed by cartons and flexible packaging). Key players like WestRock, Smurfit Kappa, and Amcor are strategically investing in sustainable solutions and expanding their production capacities to capitalize on market opportunities.
The market's regional distribution reflects the varying economic strengths and consumer behaviors across Europe. Germany, the UK, and France are currently the largest markets, but growth potential exists in Eastern European countries as their economies develop and consumption patterns change. Within product types, demand for sustainable packaging, including recycled content and compostable materials, is expected to significantly increase. The competitive landscape is characterized by both large multinational corporations and specialized regional players, leading to ongoing consolidation and strategic partnerships to enhance market share and offer a wider range of packaging solutions. This dynamic environment requires businesses to adapt rapidly to evolving consumer preferences, technological advancements, and regulatory changes to thrive in the European printed packaging market.

Europe Printed Packaging Industry: 2019-2033 Market Report
This comprehensive report provides a detailed analysis of the European printed packaging industry, covering market dynamics, growth trends, dominant segments, and key players. With a study period spanning 2019-2033, a base year of 2025, and a forecast period of 2025-2033, this report offers invaluable insights for industry professionals, investors, and strategic decision-makers. The report meticulously analyzes the parent market (Packaging Industry) and its child market (Printed Packaging), providing a granular view of market size, trends, and future potential across various segments. Market values are presented in million units.
Europe Printed Packaging Industry Market Dynamics & Structure
The European printed packaging market is characterized by moderate concentration, with several large multinational players dominating the landscape. Market leaders like Smurfit Kappa Group and DS Smith PLC hold significant market share, while numerous smaller, regional players cater to specialized niches. Technological innovation, driven primarily by advancements in printing techniques (flexography, offset lithography, and digital printing) and sustainable material development, is a key driver. Stringent environmental regulations, particularly regarding recyclability and sustainability, significantly influence packaging design and material choices. Competitive pressures from alternative packaging solutions, such as reusable containers and e-commerce-friendly packaging, are steadily increasing. Mergers and acquisitions (M&A) activity remains relatively robust, with larger companies strategically expanding their portfolios through acquisitions of specialized packaging businesses.
- Market Concentration: Moderately concentrated, with top 5 players accounting for xx% of market share (2025).
- Technological Innovation: Focus on sustainable materials (e.g., recycled paperboard, bioplastics), digital printing, and advanced automation.
- Regulatory Framework: Increasingly stringent environmental regulations driving demand for sustainable packaging solutions.
- Competitive Substitutes: Reusable containers, e-commerce-friendly packaging, and alternative materials pose a growing threat.
- End-User Demographics: Driven by changing consumer preferences for convenience, sustainability, and brand experience.
- M&A Trends: xx M&A deals recorded between 2019-2024, with an estimated xx deals predicted for 2025-2033.
Europe Printed Packaging Industry Growth Trends & Insights
The European printed packaging market exhibits steady growth, driven by factors such as rising consumer spending, growth in the food and beverage, and e-commerce sectors. The market size is estimated at xx million units in 2025, with a Compound Annual Growth Rate (CAGR) of xx% projected for the forecast period (2025-2033). Technological disruptions, particularly the increasing adoption of digital printing technologies and sustainable materials, are reshaping market dynamics. Consumer behavior shifts towards eco-friendly packaging solutions are creating significant growth opportunities. Market penetration of sustainable packaging is expected to increase from xx% in 2025 to xx% by 2033.

Dominant Regions, Countries, or Segments in Europe Printed Packaging Industry
Germany, the UK, and France represent the largest national markets within Europe, accounting for approximately xx% of the total market value in 2025. The corrugated and solid fiber packaging segment dominates the product landscape, driven by its widespread use in food & beverage, consumer goods, and e-commerce. Offset lithography and flexography remain the prevalent printing types.
- Key Growth Drivers:
- Strong economic growth in key European markets.
- Expanding e-commerce sector driving demand for customized packaging.
- Increasing focus on sustainable and eco-friendly packaging solutions.
- Government initiatives promoting sustainable packaging practices.
- Dominance Factors:
- Established manufacturing infrastructure and skilled workforce.
- High consumer spending and demand for packaged goods.
- Strong presence of major packaging companies.
Europe Printed Packaging Industry Product Landscape
The European printed packaging market offers a diverse range of products, including corrugated and solid fiber packaging, cartons, flexible packaging, labels, and sleeves. Significant product innovations focus on enhanced sustainability, improved printability, and functional features such as tamper-evident seals and easy-open mechanisms. Technological advancements in digital printing offer increased customization options and reduced lead times. The market is witnessing a rise in demand for eco-friendly alternatives, including recycled paperboard, biodegradable materials, and compostable packaging.
Key Drivers, Barriers & Challenges in Europe Printed Packaging Industry
Key Drivers:
- Increasing demand from the food & beverage and e-commerce sectors.
- Growing consumer preference for convenient and sustainable packaging.
- Technological advancements in printing and packaging materials.
Key Challenges:
- Fluctuating raw material prices (e.g., paper pulp, inks).
- Intense competition from alternative packaging solutions.
- Stringent environmental regulations increasing compliance costs.
- Supply chain disruptions impacting production and delivery timelines.
Emerging Opportunities in Europe Printed Packaging Industry
The European printed packaging market presents several promising opportunities, including the expansion of sustainable packaging solutions, the growth of personalized packaging, and the integration of smart packaging technologies. Untapped markets in Eastern Europe, alongside the development of innovative packaging for emerging product categories, offer significant potential for growth.
Growth Accelerators in the Europe Printed Packaging Industry Industry
Long-term growth will be driven by technological advancements in printing, materials science, and automation. Strategic partnerships between packaging producers, brand owners, and retailers will further accelerate market expansion. A focus on sustainable and circular economy models will significantly shape future market development.
Key Players Shaping the Europe Printed Packaging Industry Market
- WestRock Company
- Autajon Group
- Stora Enso Oyj
- Sonoco Products Company
- Smurfit Kappa Group
- Constantia Flexibles Group GmbH
- Mayr-Melnhof Karton AG
- Clondalkin Group Holdings BV
- CCL Industries Inc
- DS Smith PLC
- Huhtamaki Group
- Georgia-Pacific LLC
- International Paper Company
- AHLSTROM-MUNKSJÖ OYJ
- AMCOR PLC
- Duncan Print group
- Sealed Air Corporation
- Mondi group
Notable Milestones in Europe Printed Packaging Industry Sector
- 2021: Smurfit Kappa Group acquired a significant stake in a sustainable packaging company.
- 2022: Introduction of new recyclable packaging materials by several major players.
- 2023: Increased focus on digital printing for personalized packaging solutions.
- 2024: New EU regulations on sustainable packaging come into effect.
In-Depth Europe Printed Packaging Industry Market Outlook
The future of the European printed packaging industry looks promising, with continued growth driven by technological innovation, evolving consumer preferences, and a strong focus on sustainability. Strategic opportunities abound for companies that can adapt to the changing market landscape, embrace innovative technologies, and effectively address environmental concerns. The market is expected to witness a consolidation phase, with further M&A activity driving efficiency and market share concentration. The long-term outlook remains positive, with significant potential for growth in various niche segments and untapped markets.
Europe Printed Packaging Industry Segmentation
-
1. Printing Type
- 1.1. Offset Lithography
- 1.2. Gravure
- 1.3. Flexography
- 1.4. Electrophotography
- 1.5. Inkjet
- 1.6. Other Printing Types
-
2. Product Type
- 2.1. Corrugated and Solid Fiber Packaging
- 2.2. Cartons
- 2.3. Flexible Packaging
-
2.4. Labels
- 2.4.1. Wet-glue Labels
- 2.4.2. Pressure-sensitive Labels
- 2.4.3. Multi-part Tracking Labels
- 2.4.4. In-mold Labels
- 2.4.5. Sleeves
- 2.5. Other Product Types
Europe Printed Packaging Industry Segmentation By Geography
-
1. Europe
- 1.1. United Kingdom
- 1.2. Germany
- 1.3. France
- 1.4. Italy
- 1.5. Spain
- 1.6. Netherlands
- 1.7. Belgium
- 1.8. Sweden
- 1.9. Norway
- 1.10. Poland
- 1.11. Denmark

Europe Printed Packaging Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.20% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. 4.; Increasing awareness among consumers4.; Environment concerns and sustainability
- 3.3. Market Restrains
- 3.3.1. 4.; The cost of production and transportation4.; Regulations and quality standards
- 3.4. Market Trends
- 3.4.1. Label Type is Expected to Register the Highest Market Growth
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Europe Printed Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Printing Type
- 5.1.1. Offset Lithography
- 5.1.2. Gravure
- 5.1.3. Flexography
- 5.1.4. Electrophotography
- 5.1.5. Inkjet
- 5.1.6. Other Printing Types
- 5.2. Market Analysis, Insights and Forecast - by Product Type
- 5.2.1. Corrugated and Solid Fiber Packaging
- 5.2.2. Cartons
- 5.2.3. Flexible Packaging
- 5.2.4. Labels
- 5.2.4.1. Wet-glue Labels
- 5.2.4.2. Pressure-sensitive Labels
- 5.2.4.3. Multi-part Tracking Labels
- 5.2.4.4. In-mold Labels
- 5.2.4.5. Sleeves
- 5.2.5. Other Product Types
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Europe
- 5.1. Market Analysis, Insights and Forecast - by Printing Type
- 6. Germany Europe Printed Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 7. France Europe Printed Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 8. Italy Europe Printed Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 9. United Kingdom Europe Printed Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 10. Netherlands Europe Printed Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 11. Sweden Europe Printed Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 12. Rest of Europe Europe Printed Packaging Industry Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 WestRock Company
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 Autajon Group
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 Stora Enso Oyj
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 Sonoco Products Company
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 Smurfit Kappa Group
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 Constantia Flexibles Group GmbH
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 Mayr-Melnhof Karton AG
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Clondalkin Group Holdings BV
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 CCL Industries Inc *List Not Exhaustive
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 DS Smith PLC
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.11 Huhtamaki Group
- 13.2.11.1. Overview
- 13.2.11.2. Products
- 13.2.11.3. SWOT Analysis
- 13.2.11.4. Recent Developments
- 13.2.11.5. Financials (Based on Availability)
- 13.2.12 Georgia-Pacific LLC
- 13.2.12.1. Overview
- 13.2.12.2. Products
- 13.2.12.3. SWOT Analysis
- 13.2.12.4. Recent Developments
- 13.2.12.5. Financials (Based on Availability)
- 13.2.13 International Paper Company
- 13.2.13.1. Overview
- 13.2.13.2. Products
- 13.2.13.3. SWOT Analysis
- 13.2.13.4. Recent Developments
- 13.2.13.5. Financials (Based on Availability)
- 13.2.14 AHLSTROM-MUNKSJÖ OYJ
- 13.2.14.1. Overview
- 13.2.14.2. Products
- 13.2.14.3. SWOT Analysis
- 13.2.14.4. Recent Developments
- 13.2.14.5. Financials (Based on Availability)
- 13.2.15 AMCOR PLC
- 13.2.15.1. Overview
- 13.2.15.2. Products
- 13.2.15.3. SWOT Analysis
- 13.2.15.4. Recent Developments
- 13.2.15.5. Financials (Based on Availability)
- 13.2.16 Duncan Print group
- 13.2.16.1. Overview
- 13.2.16.2. Products
- 13.2.16.3. SWOT Analysis
- 13.2.16.4. Recent Developments
- 13.2.16.5. Financials (Based on Availability)
- 13.2.17 Sealed Air Corporation
- 13.2.17.1. Overview
- 13.2.17.2. Products
- 13.2.17.3. SWOT Analysis
- 13.2.17.4. Recent Developments
- 13.2.17.5. Financials (Based on Availability)
- 13.2.18 Mondi group
- 13.2.18.1. Overview
- 13.2.18.2. Products
- 13.2.18.3. SWOT Analysis
- 13.2.18.4. Recent Developments
- 13.2.18.5. Financials (Based on Availability)
- 13.2.1 WestRock Company
List of Figures
- Figure 1: Europe Printed Packaging Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Europe Printed Packaging Industry Share (%) by Company 2024
List of Tables
- Table 1: Europe Printed Packaging Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Europe Printed Packaging Industry Revenue Million Forecast, by Printing Type 2019 & 2032
- Table 3: Europe Printed Packaging Industry Revenue Million Forecast, by Product Type 2019 & 2032
- Table 4: Europe Printed Packaging Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 5: Europe Printed Packaging Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 6: Germany Europe Printed Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: France Europe Printed Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Italy Europe Printed Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: United Kingdom Europe Printed Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Netherlands Europe Printed Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Sweden Europe Printed Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Rest of Europe Europe Printed Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Europe Printed Packaging Industry Revenue Million Forecast, by Printing Type 2019 & 2032
- Table 14: Europe Printed Packaging Industry Revenue Million Forecast, by Product Type 2019 & 2032
- Table 15: Europe Printed Packaging Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 16: United Kingdom Europe Printed Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 17: Germany Europe Printed Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: France Europe Printed Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 19: Italy Europe Printed Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Spain Europe Printed Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 21: Netherlands Europe Printed Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Belgium Europe Printed Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 23: Sweden Europe Printed Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Norway Europe Printed Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 25: Poland Europe Printed Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Denmark Europe Printed Packaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Europe Printed Packaging Industry?
The projected CAGR is approximately 4.20%.
2. Which companies are prominent players in the Europe Printed Packaging Industry?
Key companies in the market include WestRock Company, Autajon Group, Stora Enso Oyj, Sonoco Products Company, Smurfit Kappa Group, Constantia Flexibles Group GmbH, Mayr-Melnhof Karton AG, Clondalkin Group Holdings BV, CCL Industries Inc *List Not Exhaustive, DS Smith PLC, Huhtamaki Group, Georgia-Pacific LLC, International Paper Company, AHLSTROM-MUNKSJÖ OYJ, AMCOR PLC, Duncan Print group, Sealed Air Corporation, Mondi group.
3. What are the main segments of the Europe Printed Packaging Industry?
The market segments include Printing Type, Product Type.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
4.; Increasing awareness among consumers4.; Environment concerns and sustainability.
6. What are the notable trends driving market growth?
Label Type is Expected to Register the Highest Market Growth.
7. Are there any restraints impacting market growth?
4.; The cost of production and transportation4.; Regulations and quality standards.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 4950, and USD 6800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Europe Printed Packaging Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Europe Printed Packaging Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Europe Printed Packaging Industry?
To stay informed about further developments, trends, and reports in the Europe Printed Packaging Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence